Track competitors on social media using Semrush Social Tracker

Executive overview

Watching competitors on social media reveals what content works before you experiment yourself. Semrush Social Tracker aggregates up to 60 competitor social profiles into one view, showing audience trends and top-performing content by platform.

Benchmarking competitors surfaces content opportunities faster than any manual research.

Setting up Social Tracker

• Go to Semrush Social Tracker and add competitor accounts
• Add up to 60 social profiles across platforms
• Hit start to see an overview of audience size and top content

Reading the data

• Switch tabs to see top content per platform (Instagram, etc.)
• Filter by time period: last month, this year
• Identify which formats dominate — Reels vs. carousels, video vs. static
• Export all data for offline analysis