Finding competitor product pages that drive traffic and sales

Executive overview

Choosing which products to build is risky when you're guessing. Semrush's Traffic Analytics tool lets you see exactly which product pages are driving traffic to any competitor's site.

Check top pages across multiple competitors, filter by season, and spot promotions — so your product decisions are backed by real traffic data, not intuition.

Spy on competitor product pages to know what's worth building before you invest.

Using Traffic Analytics to find competitor top pages

• Open Traffic Analytics in Semrush and enter a competitor's domain
• Navigate to the Top Pages tab to see their highest-traffic pages
• Filter by region (e.g. USA) to keep data relevant to your market
• Look for product category pages — these reveal what's selling

Reading seasonal and promotional signals

• Use monthly channel data to spot seasonal traffic peaks
• Hiking boots spike in spring and summer; adjust your launch timing accordingly
• Unexpected traffic spikes (e.g. ski boots in summer) signal a sales promotion
• Identifying promotions tells you when competitors are clearing inventory

Scaling the research

• Run this analysis across 3–10 top competitors, not just one
• More competitors surface more product opportunities and reduce blind spots