Cameron Herold

About this creator

Cameron Herold is known for COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Why they're in the library

Included for trusted guidance on COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Showing 387 digests for Cameron Herold.

Management

YouTube

Being fired by your best friend was the right call for everyone

Cameron Herold December 16, 2020


Management 8
Case studies 7
  • The leader who gets you to $100M may be wrong for $1B
  • Herold knew the night before his best friend fired him
  • Tough people decisions define leadership — even when it's personal

Customer experience

YouTube

Replacing negative words to improve customer and sales communication

Cameron Herold December 15, 2020


Customer experience 8
Sales systems & CRM 7
Communication 6
  • "No problem" contains two negatives — swap it for positive phrases
  • Script replacements like "absolutely" and train every customer-facing team
  • Inspect calls regularly — most leaders haven't listened in years

Prospecting & outreach

YouTube

How to give professional gifts people actually value

Cameron Herold December 14, 2020


Prospecting & outreach 8
Testimonials & social proof 6
  • Branded swag tells recipients they were batched, not considered
  • A $9,000 Brooks Brothers room cost the giver nothing but thought
  • Match your gift budget to what you'd spend on a prospect dinner

Hiring & recruitment

YouTube

The seven types of COO and how to choose the right one

Cameron Herold December 13, 2020


Hiring & recruitment 9
Management 6
Outsourcing & delegation 5
  • Harvard identified seven distinct COO types — each serves a different need
  • Giving the COO title too early strands the person with nowhere to grow
  • There is no universal COO scorecard; the role depends on which type you need

B2B sales

YouTube

How to get a clear yes or no from corporate prospects

Cameron Herold December 8, 2020


B2B sales 9
Sales systems & CRM 6
  • Big companies string vendors along rather than saying no
  • A three-option email forces prospects to give a real answer
  • Removing stalled leads is as valuable as closing a deal

Hiring & recruitment

YouTube

When to hire a COO and how to make the partnership work

Cameron Herold August 31, 2020


Hiring & recruitment 9
Management 8
Outsourcing & delegation 6
  • Self-reliance becomes a ceiling — and the right COO breaks it.
  • Hire for trust first: hand them your banking login on day one.
  • Before a COO, hire an EA — or you already are one.

Culture building

YouTube

Building employee connection into leadership decision-making

Cameron Herold July 7, 2020


Culture building 7
Management 6
  • A head of people makes empathy a structural role, not a personality trait.
  • Skip-level meetings give CEOs unfiltered access to frontline teams.
  • Eliminating offices forces leaders into daily proximity with their people.

Culture building

YouTube

How to restart company culture and remove the wrong people

Cameron Herold May 26, 2020


Culture building 9
Management 7
  • Fire all cultural misfits on the same day — cut deep, cut once.
  • Survivor guilt is real but fades within two to four weeks.
  • Presence beats policy: sit with the team, ask how they feel.

Delegation

YouTube

Building a high-performance team by focusing on unique abilities

Cameron Herold April 8, 2020


Delegation 8
Productivity & habits 5
  • Stop fixing weaknesses — build teams around what energises people.
  • Reassign draining tasks to someone who genuinely loves doing them.
  • Matching tasks to strengths accelerates growth across the whole team.

Hiring & recruitment

YouTube

When to hire a second-in-command: signals and sequencing

Cameron Herold April 1, 2020


Hiring & recruitment 8
Outsourcing & delegation 6
  • Hire an EA before a COO — clear admin first
  • Second-in-command typically needed at 30–50 employees
  • Title should match role, not jump straight to COO

Resilience & grit

YouTube

How to ride the entrepreneurial roller coaster without crashing

Cameron Herold November 14, 2019


Resilience & grit 9
Identity & self-belief 6
  • Entrepreneurs share clinical bipolar traits — and can't escape the pressure.
  • Crisis of meaning is predictable; most founders don't recognise it in themselves.
  • You can't think or work your way out alone — support is the only exit.

Case studies

YouTube

COO Alliance vivid vision: what the network looks like in 2022

Cameron Herold September 18, 2019


Case studies 8
Management 6
  • Writing the future in detail forces clarity before execution
  • COOs get a peer network built exclusively for second-in-commands
  • Members guaranteed 10x ROI in savings or new revenue

Management

YouTube

How to scale a company by mastering the second-in-command role

Cameron Herold April 4, 2019


Management 9
Case studies 7
Vision & mission 5
  • Entrepreneur traits and bipolar disorder share the exact same clinical criteria
  • 1-800-GOT-Junk grew 17,000% with no debt, no equity — here's how
  • The COO's job: absorb the negative, give the CEO all the credit

PR & media

YouTube

Three steps to earning free PR for your business

Cameron Herold March 19, 2019


PR & media 10
Prospecting & outreach 6
  • PR is a sales function — rejection is a signal to call back
  • Phone calls cut through where hundreds of emails go ignored
  • 5,200 media stories in 6 years with zero marketing budget

Management

YouTube

COO Alliance: the value of peer learning for operations leaders

Cameron Herold February 27, 2019


Management 7
  • True peers — not experts — give operators an unfair advantage
  • Even the group's founder takes pages of notes at each event
  • Mutual help is the core mechanic: members both give and receive

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