Cameron Herold

About this creator

Cameron Herold is known for COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Why they're in the library

Included for trusted guidance on COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Showing 387 digests for Cameron Herold.

Long-term planning

YouTube

How to set company goals from a three-year Vivid Vision

Cameron Herold December 28, 2022


Long-term planning 9
Management 6
  • Annual goals should flow from a three-year written Vivid Vision
  • Prioritise employee satisfaction over revenue when setting goals
  • One strategic thrust per year prevents execution from spreading thin

Hiring & recruitment

YouTube

Defining the COO role and operations in a growing company

Cameron Herold December 22, 2022


Hiring & recruitment 7
Processes & SOPs 6
Business operating systems 5
  • Handing out C-suite titles too early creates salary creep and kills career goals
  • The COO exists to cover every gap the CEO is weak at or dislikes
  • Focus on revenue growth over cost-cutting — every problem is solvable with money

Management

YouTube

How to build a vivid vision and scale a company from startup to 100 people

Cameron Herold December 16, 2022


Management 9
Vision & mission 8
Hiring & recruitment 6
  • A four-page future snapshot attracts the right people before you hire anyone.
  • Untrained managers — not bad strategy — are why companies stall at 30 people.
  • The CEO job changes completely at every stage from 1 to 100 employees.

PR & media

YouTube

How to get free press coverage in three steps

Cameron Herold December 12, 2022


PR & media 9
Prospecting & outreach 6
  • Journalists need stories daily — pitching them is doing them a favour.
  • Phone beats email: one short call outperforms hundreds of press releases.
  • Rejection is a maybe; persistence landed 170 newspapers in a single day.

Hiring & recruitment

YouTube

How to hire and leverage the right COO for your company

Cameron Herold December 5, 2022


Hiring & recruitment 10
Management 7
Delegation 6
  • The wrong COO costs 15x their salary — $3–4M per year.
  • Hire someone who has done the job, not just knows how.
  • Trust must be total before day one — not built on the job.

Management

YouTube

How Title Alliance scales leadership development across 40 locations

Cameron Herold October 25, 2022


Management 8
Processes & SOPs 6
  • Mandatory enrolment turns leadership training into a cultural standard.
  • Weekly progress reports create accountability across the whole cohort.
  • Graduates must commit to one measurable behaviour change before finishing.

Management

YouTube

Leadership lessons for entrepreneurs: what Cameron Herold would tell his younger self

Cameron Herold October 6, 2022


Management 10
Work-life balance 8
Processes & SOPs 7
  • ADD and bipolar traits are entrepreneurial superpowers, not disorders
  • The CEO's job is growing people's skills and confidence, not doing the work
  • Your five highest-impact tasks, ranked and calendared, beat every productivity system

Vision & mission

YouTube

How to build company culture, vivid vision, and free PR

Cameron Herold October 6, 2022


Vision & mission 9
Culture building 8
PR & media 6
  • A four-page future-state document beats any one-sentence vision statement
  • Culture lives in people systems and core values, never perks
  • Cold-calling journalists with one story landed 220 newspaper placements in a day

Culture building

YouTube

Building a team that grows itself: culture, skills, and confidence

Cameron Herold April 15, 2022


Culture building 9
Business operating systems 7
Management 6
  • Praise employees 2:1 over criticism — most CEOs barely come close
  • Four corners align your whole company: Vivid Vision, BHAG, purpose, values
  • Growing skills and confidence in your team beats holding them accountable

Productivity & habits

YouTube

Weekly planning system to delegate 80% of your workload

Cameron Herold February 12, 2021


Productivity & habits 8
Delegation 7
  • Delegate 80% of your weekly tasks before Monday starts.
  • Only schedule 5 hours of true project time per day.
  • Sunday planning in 30 minutes prevents overwhelm all week.

Pricing strategy

YouTube

How to consistently increase gross margins in your business

Cameron Herold February 7, 2021


Pricing strategy 9
Unit economics 7
Processes & SOPs 5
  • Raise prices at least 2–3% every year, minimum.
  • Renegotiate supplier costs every six to twelve months — just ask.
  • Inventory businesses need gross margin × turns to hit 240 or above.

Resilience & grit

YouTube

The emotional roller coaster of being a CEO and how to ride it

Cameron Herold January 26, 2021


Resilience & grit 9
Management 6
  • Entrepreneurial traits are clinically identical to bipolar disorder symptoms
  • Each roller coaster stage demands different actions — and forbids others
  • Crisis of meaning requires unplugging, not pushing through

Productivity & habits

YouTube

How to reach inbox zero using the four D's system

Cameron Herold December 28, 2020


Productivity & habits 9
Processes & SOPs 5
  • Four D's: delete, delegate, deal with, or drag to a folder
  • Four deferral folders replace an overflowing inbox permanently
  • Triage once or twice daily; end every day at inbox zero

Productivity & habits

YouTube

Stop being busy and start being productive

Cameron Herold December 18, 2020


Productivity & habits 9
Vision & mission 6
  • Busy leaders often produce little — busyness is not productivity
  • A four-outcome filter cuts projects that don't drive real results
  • Reverse-engineer from your three-year vision to today's top three tasks

Networking

YouTube

Adding people on social media is not networking

Cameron Herold December 16, 2020


Networking 8
  • Collecting LinkedIn connections is not the same as networking
  • Mastermind groups reliably deliver a 10x return on investment
  • Real networking means helping people before you ever ask for anything

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