Cameron Herold

About this creator

Cameron Herold is known for COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Why they're in the library

Included for trusted guidance on COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Showing 387 digests for Cameron Herold.

Hiring & recruitment

YouTube

Why every CEO needs a trusted second in command

Cameron Herold March 7, 2023


Hiring & recruitment 9
Management 7
Processes & SOPs 6
  • Hire a COO at 100 staff — an EA fills the gap before that
  • The right COO complements your weaknesses, not your strengths
  • Employee net promoter score beats every other company metric

Hiring & recruitment

YouTube

How to hire, build trust with, and replace your COO

Cameron Herold March 2, 2023


Hiring & recruitment 9
Management 8
Outsourcing & delegation 5
  • Hire a COO who thrives in every area you don't.
  • COOs are stage-specific — the right hire for $2M is wrong at $100M.
  • Before any senior operator, hire an executive assistant first.

Management

YouTube

CEO-COO relationships, scaling systems, and operational leadership

Cameron Herold February 28, 2023


Management 9
Business operating systems 8
Scaling infrastructure 5
  • CEO-COO friction is usually a personality mismatch, not a values problem.
  • Traction breaks at 50 people — know when to switch operating systems.
  • Delegate 80% of your week before touching a single project yourself.

Hiring & recruitment

YouTube

Hiring a second in command to build a life, not just a business

Cameron Herold February 23, 2023


Hiring & recruitment 9
Work-life balance 8
Delegation 6
  • Your COO should give you a life, not just run operations
  • Hire for yin-yang fit to your DNA, not past job titles
  • Delegating 80% of your week can double your business

Vision & mission

YouTube

Building strategic alliances and networks to accelerate business growth

Cameron Herold February 20, 2023


Vision & mission 8
Delegation 7
Founder interviews 6
  • Masterminds beat stock markets: $250k in rooms returned $2M.
  • Business class seats have closed six-figure coaching deals.
  • A strong COO eliminates earn-outs and lifts exit multiples.

Communication

YouTube

Eight practical communication habits for leaders and founders

Cameron Herold February 13, 2023


Communication 9
Management 6
  • Repeat messages until employees start mocking you for it
  • BCC without telling the recipient quietly destroys team trust
  • Showing staff your full P&L flips resentment to motivation fast

Hiring & recruitment

YouTube

How to hire and leverage a second in command as a founder

Cameron Herold February 6, 2023


Hiring & recruitment 10
Outsourcing & delegation 8
Long-term planning 5
  • Your first hire should be an EA, not a COO
  • Title must match compensation — a real COO earns $300k+
  • Map every task by unique ability to know what to offload

Management

YouTube

Eight habits that separate effective CEOs from the rest

Cameron Herold January 30, 2023


Management 9
Productivity & habits 7
Delegation 6
  • Why self-blame — not external blame — earns more team respect
  • Wartime CEOs cut dead weight fast; hesitation signals fear
  • Scheduled thinking time away from tech unlocks strategic clarity

Management

YouTube

Growing your people as the primary lever for scaling a business

Cameron Herold January 26, 2023


Management 9
Hiring & recruitment 6
Processes & SOPs 5
  • Train managers in 12 core leadership skills — or stay stuck herding cats.
  • Confidence and skill must grow together; neglecting either stalls both.
  • Hire accountable people; accountability cannot be installed after the fact.

Management

YouTube

Why job title inflation costs you money and talent

Cameron Herold January 21, 2023


Management 9
Unit economics 6
  • Inflated titles force you to overpay by hundreds of thousands of dollars
  • Over-titled employees build unnecessary teams and avoid hands-on work
  • Keep senior hires at VP level so they have a title to chase

Management

YouTube

CEO vs COO: roles, responsibilities, and how to work together

Cameron Herold January 20, 2023


Management 9
Processes & SOPs 5
  • CEO sets vision and culture; COO turns it into execution
  • Hire an executive assistant before you hire a COO
  • The CEO-COO pairing is the most powerful duo in any company

Unit economics

YouTube

Four metrics that reveal whether your hiring is making you weaker

Cameron Herold January 18, 2023


Unit economics 9
Processes & SOPs 7
Hiring & recruitment 5
  • Most companies get less efficient with every new hire.
  • Four ratios expose hidden inefficiency before it becomes a crisis.
  • Hiring decisions deserve the same scrutiny as $80k marketing spend.

Culture building

YouTube

How Apple Tree Answers built a Make-A-Wish programme for employees

Cameron Herold January 10, 2023


Culture building 9
Case studies 7
  • A company that grants personal employee dreams — funded internally
  • Terminal illness, lost jobs, honeymoons: the real dreams it fulfilled
  • Employees who can't imagine leaving after one granted dream

Management

YouTube

Why year-end bonuses hurt your team and what to do instead

Cameron Herold January 5, 2023


Management 8
Culture building 6
  • Year-end bonuses produce a two-week spike, then resentment the rest of the year
  • Bonuses don't change behaviour — high performers are already working at full capacity
  • Pay fairly all year; reserve rises for promotions, not the calendar

Vision & mission

YouTube

Reviewing a three-year Vivid Vision: what hit, what missed

Cameron Herold December 31, 2022


Vision & mission 9
Case studies 6
  • Write the Vivid Vision once — never revise it mid-cycle
  • Most three-year targets were hit despite COVID setting back membership count
  • NPS of +75 beats world-class threshold but falls short of the +90 goal

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