COO Alliance vivid vision: what the network looks like in 2022

Executive overview

Most COOs have no peer network built specifically for them. The COO Alliance fills that gap as the only second-in-command mastermind of its kind. This is Cameron Herold's 2022 Vivid Vision — a concrete picture of what the organisation will look like, feel like, and how it will operate three years out.

The core insight: writing the future in detail makes it real — clarity precedes execution.

Membership and eligibility

• Minimum entry: $10M in revenue or capital raised
• Platinum tier for companies above $100M revenue or 250+ employees, with exclusive events
• 250 active members; online-only tier gets recorded content, a private Facebook group, and monthly live Q&A

Events and format

• Six events per year; members choose three dates to attend
• After year one, members can attend as many events as they like
• Annual COO-CEO Summit invites both roles together
• Members connect between events via a dedicated app, Slack, and Zoom

Location and experience

• All events held in Scottsdale, Arizona and Vancouver, Canada
• Outdoor sessions, morning yoga, hikes, and cycling built into every event
• Fun group activities (Top Golf, escape rooms, camelback hikes) at each gathering

Content and learning

• Formats: member-to-member breakouts, small-group workshops, 10-minute member talks, expert guest speakers
• Confidential environment so members can openly share problems and receive peer feedback
• Core topics: CEO-COO relationships, strategic planning, recruiting and people, culture, technology, leadership, and effective meetings
• All talks recorded and uploaded to a private Google Drive; members can share content with their own teams
• Second-in-command podcast interviews member companies, giving them exposure and influencer positioning

Community and accountability

• Members guaranteed ideas worth 10x their investment in savings or new revenue — or a full refund; no one has claimed it
• NPS hovers around 90% per event
• Accountability component keeps members pushing each other between events
• On-site film and audio crews capture content for all members to review later

Marketing and growth

• Leads flow into automated sales funnels via Facebook, LinkedIn, direct mail, and magazine ads
• Website features member statistics, profiles, and testimonials
• Referrals from CEOs account for 30% of new members signed
• Cameron's speaking events and podcast continuously feed the funnel

Team and operations

• Dedicated leads for marketing, sales, social media, technology, and finance
• Freelancers used globally for additional capacity
• Weekly, monthly, and quarterly team meetings; dashboards track critical business metrics