Automation & tools
YouTube
Slack productivity tips: 17 shortcuts and settings to save time
Noah Kagan
February 27, 2017
Automation & tools
8
Productivity & habits
6
- Send direct messages from any channel with a single shortcut
- Turn off all notifications and check Slack on your own terms
- Use Slackbot as a persistent scratchpad and built-in reminder tool
Business operating systems
YouTube
Scaling Up execution framework: priorities, metrics, and meeting rhythms
Bill Gallagher
February 24, 2017
Business operating systems
9
Processes & SOPs
5
- Strategy and planning mean nothing without disciplined execution
- Three disciplines: right priorities, targeted metrics, effective meeting rhythms
- Rockefeller habits checklist diagnoses what to fix next in your business
Three steps to get unstuck when your business stops feeling rewarding
Noah Kagan
February 24, 2017
Motivation
10
Work-life balance
7
Delegation
6
- Viewing your own company as an outside advisor resets perspective.
- Hiring people who love the tasks you hate frees you immediately.
- Re-adding the work you once loved is what restores momentum.
Business operating systems
YouTube
Strategy decisions for scaling up a company
Bill Gallagher
February 22, 2017
Business operating systems
9
Vision & mission
6
- Generic values on walls don't drive decisions — specific ones do
- Purpose works at an emotional level to produce consistent action
- SWT replaces SWOT by scanning trends far outside your industry
Productivity & habits
YouTube
Five iPhone habits that reduce mindless scrolling and save time
Noah Kagan
February 20, 2017
- Delete all social apps except one — then log out of that one
- Moving icons around breaks autopilot and makes choices conscious
- Audio dictation and horizontal drawing are faster than typing
Converting email subscribers into paying customers
Noah Kagan
February 17, 2017
Email marketing
9
Conversion rate optimisation
6
- Educating subscribers builds trust that makes them buy.
- Persistent follow-up wins — buyers act when they're ready.
- Survey your list to tailor your offer to what they want.
Five rules for running meetings that don't waste time
Cameron Herold
January 27, 2017
Processes & SOPs
8
Management
6
- A 10-person meeting can cost over $1,000 per hour.
- No agenda, no attendance — the rule that fixes preparation instantly.
- End every meeting five minutes early to stay on time all day.
Business operating systems
YouTube
Four decisions that determine whether your business can scale
Bill Gallagher
January 21, 2017
Business operating systems
9
Cash flow management
5
- Four decisions — people, strategy, execution, cash — determine scalability
- Cut management time by 50–80% while tripling industry-average profitability
- One-page strategic plan used by 40,000+ companies to align and grow
Why COOs need a peer group separate from their CEO
Cameron Herold
October 18, 2016
Management
8
Community building
6
- CEOs have communities built for them — COOs have none
- Peer groups give COOs tools to distinguish healthy from unhealthy growth
- Confidential COO-only settings reveal your problems are widely shared
Six core link building strategies for SEO beginners
Ahrefs
December 30, 2015
- Create content so good that links come without asking
- Link intersect finds sites linking to rivals but not you
- Broken link building: low success rate, high-authority upside
How to find popular, heavily linked content in any niche using Ahrefs
Ahrefs
September 7, 2015
SEO
9
Content marketing
7
- Sort Content Explorer by referring domains to instantly find link magnets.
- The top result reveals what made a piece earn 1,600+ linking domains.
- Use the backlinks report as a ready-made outreach prospect list.
Ranking on Google without building links to your page
Ahrefs
August 9, 2015
SEO
9
Content marketing
6
- Zero-backlink pages can outrank pages with links via domain authority.
- SlideShare and YouTube let you borrow massive domain rating instantly.
- Links to any page raise site-wide DR, lifting all your other pages.
Content marketing
YouTube
The Robin Hood technique for guest blogging link building
Ahrefs
August 9, 2015
Content marketing
8
SEO
7
- Steal proven content ideas from big blogs, pitch to small ones.
- Ahrefs Content Explorer surfaces high-share ideas and placement targets simultaneously.
- Later search result pages reveal blogs hungry for content and likely to accept pitches.
Replace your mission statement with a painted picture
Cameron Herold
December 5, 2014
Vision & mission
9
Management
5
- One-sentence mission statements align no one — they confuse.
- Write a vivid 3-page description of your company three years out.
- Reverse-engineer that future vision into today's concrete actions.
How to use a pre-templated email link to drive viral referrals
Noah Kagan
June 18, 2014
Email marketing
9
Referral programs
8
- One click opens a pre-written referral email in the recipient's client
- URL-encode subject and body to build a zero-friction mailto link
- Track shares with bit.ly to measure real viral spread