The painted picture: a vivid vision document that replaces mission statements
Cameron Herold
May 21, 2014
Vision & mission
9
Management
6
Processes & SOPs
5
- A 3-page vivid description of your company three years from now
- Shared vision gives every employee the CEO's leadership intuition
- Colour-code sentences quarterly to make progress visible and celebrated
Four low-cost marketing tactics that work today
Noah Kagan
November 26, 2013
Growth hacking
9
Branding
7
- Advertising yourself, not your product, cuts acquisition cost dramatically.
- Mid-tier niche creators beat mega-influencers for cost and conversion.
- Mobile traffic is massive — most brands are leaving it on the table.
Closing techniques
YouTube
How to sell anything by speaking your customer's language
Noah Kagan
March 30, 2013
Closing techniques
9
Objection handling
7
- Customers buy outcomes, not features — speak their emotional language
- Three-step close: listen to the real desire, relate, then transition
- Never sell to someone whose problem you can't actually solve
Productivity & habits
YouTube
How to use your smartphone less and be more present
Noah Kagan
November 1, 2012
Productivity & habits
8
Deep work & focus
6
- Constant phone-checking is a sign you'd rather be elsewhere
- Remove email and kill all push notifications to reclaim attention
- The stacked-phones game makes presence social and fun
Why awards and third-party validation matter for growing companies
Cameron Herold
November 8, 2010
- A great product alone won't build your reputation fast enough.
- Awards attract investors, suppliers, and top talent simultaneously.
- Filter awards by ROI and alignment with your sales or PR strategy.
How a physical vision wall helped 1-800-GOT-JUNK reach Oprah
Cameron Herold
June 29, 2010
Vision & mission
9
Goal setting
6
- A 40-foot wall turned abstract goals into visible, daily commitments
- Framing goals as 'Can you imagine?' builds belief instead of pressure
- A goal placed on the wall led to an Oprah appearance 14 months later