Strategy decisions for scaling up a company

Executive overview

Most companies lack a clear, simply stated strategy — and without one, growth stalls. This workshop module tackles the strategy layer of the Scaling Up framework's four decisions.

Three exercises move strategy from vague to actionable: defining real values, building a compelling purpose, and running an expanded SWT analysis.

Clear values, a strong why, and outward-looking trend analysis are the foundation of sustainable growth.

Three strategy exercises

1. Values — articulate what actually drives how you do business, not generic words; use them for decision-making and recruiting
2. Purpose — craft a compelling why that operates at an emotional level and drives consistent action
3. SWT — a variant of SWOT that looks outward at broad trends beyond your industry and competition