The Robin Hood technique for guest blogging link building

Executive overview

Finding guest post ideas and placement targets are the two bottlenecks in link-building with guest articles. The Robin Hood technique solves both in one pass using Ahrefs Content Explorer.

Search a keyword to surface the most-shared content. Steal ideas from high-performing posts on big blogs. Pitch those ideas to smaller blogs at the bottom of the list who need good content.

Take proven ideas from big blogs and offer them as guest posts to small blogs that will actually say yes.

Finding guest post ideas

• Search your topic keyword in Ahrefs Content Explorer
• Sort results by social shares to surface proven, high-performing content
• Read the top posts to generate your own guest post angles

Finding blogs to pitch

• Scroll to later pages (page 7–10) of the same Content Explorer results
• These blogs cover the same topic but received little traction
• Reach out and offer your piece — they're far more likely to accept