Content marketing
YouTube
How to grow a podcast audience using NPR's production principles
Noah Kagan
June 30, 2017
Content marketing
9
Copywriting
7
- Hook listeners in the first minute or lose them forever.
- Vulnerability and challenge-resolution stories drive audience growth.
- NPR records 10 hours of tape to produce 3 minutes of finished audio.
How AppSumo wrote email copy that earned $9,564 in 24 hours
Noah Kagan
June 28, 2017
Email marketing
9
Closing techniques
7
- Targeting a hyper-specific audience beats writing for everyone
- Great copy ignores definite buyers and targets fence-sitters only
- Humour is a bonus — the only goal is to sell
Long-term planning
YouTube
Focus less, grow faster: the cost of spreading too thin
Noah Kagan
June 23, 2017
Long-term planning
8
Deep work & focus
7
- Saying yes to too many ideas stalls growth more than it accelerates it
- Cutting to a few core products doubled the business faster than new launches
- Your best strategic insight often surfaces as a joke or passing comment
Prospecting & outreach
YouTube
How reframing outreach around the other person gets better results
Noah Kagan
May 1, 2017
Prospecting & outreach
9
Copywriting
6
- Lead every ask with their benefit, not yours
- Targeting pre-interested people doubles reply rates fast
- AppSumo grew by always leading with partner value
10 real-world business ideas from everyday problems
Noah Kagan
April 26, 2017
Niche selection
8
Customer discovery
6
- Your own daily frustrations are the best source of business ideas.
- Personal service businesses — resale, styling, trip planning — are wide open.
- SaaS products are oversold but under-implemented; setup consulting pays.
Resilience & grit
YouTube
Three lessons from top comedians that apply to any craft
Noah Kagan
April 24, 2017
Resilience & grit
9
Identity & self-belief
7
Productivity & habits
5
- Top comedians worked 5–10 years unnoticed before anyone cared.
- Recording yourself and cutting what doesn't land beats blind repetition.
- Copying others is fine — until you find what's distinctly yours.
Productivity & habits
YouTube
Seven Google Chrome keyboard shortcuts and extensions for productivity
Noah Kagan
April 21, 2017
Productivity & habits
8
Automation & tools
5
- Cmd+9 jumps to your last tab instantly, no mouse needed
- SiteBlock lets you ban distracting sites by time of day
- News Feed Eradicator removes the Facebook feed entirely
How to grow your business by defining a clear vision
Noah Kagan
April 14, 2017
Vision & mission
9
Goal setting
6
- Without a destination, every business decision is just wandering
- Tim Ferriss declared his exact goal before he had any platform
- Ask yourself how you'd run it if you could have it any way
Business operating systems
YouTube
How to scale up a business without overwhelm
Bill Gallagher
April 10, 2017
Business operating systems
8
- You can't become a high-performance company all at once
- Mouse, gazelle, elephant: the three stages every business moves through
- Always fix your single weakest habit before tackling the next
Focus on the essentials: lessons from In-N-Out and Apple
Noah Kagan
March 27, 2017
Business models
7
Productivity & habits
6
- In-N-Out and Apple built empires by ruthlessly cutting their offerings
- The 80/20 rule: double down on what works, remove everything else
- One area of purge — closet, content, calendar — unlocks clarity everywhere
Identity & self-belief
YouTube
Being a CEO Is Overrated: Why You Should Be an Employee Instead
Noah Kagan
March 17, 2017
Identity & self-belief
9
Founder interviews
5
- Four P's — Purpose, Product, People, Pay — matter more than ownership.
- Entrepreneurship adds a fifth P: Problems that employees never face.
- Take the job if it delivers all four P's at your price.
Productivity & habits
YouTube
Five steps to become a faster learner at anything
Noah Kagan
March 13, 2017
- Playing around with a skill is not the same as learning it.
- Real learning only starts when you apply it for real stakes.
- Teaching what you know is the step most people skip.
Four questions to validate and start any business
Noah Kagan
March 6, 2017
Niche selection
7
Prospecting & outreach
6
Processes & SOPs
5
- Validate that people will pay before building an audience
- Constraint is creativity: make money this week, not someday
- One weekly habit compounds more than occasional bursts of effort
Stop playing whack-a-mole by delegating outcomes, not tasks
Bill Gallagher
March 1, 2017
Delegation
9
Processes & SOPs
5
- Offering unsolicited solutions is doing someone else's job for them
- Apologise, hand over the target number, then step back
- Post the KPI visibly and review it in your regular meeting rhythm
Cash flow management
YouTube
Cash decisions: two tools to improve company cash production
Bill Gallagher
February 28, 2017
Cash flow management
9
Business operating systems
5
- Shortening the cash conversion cycle can pay back workshop costs in a day.
- Cash optimisation works better when the whole team participates, not just finance.
- The Power of One shows how small changes create outsized profit and cash impact.