Cash decisions: two tools to improve company cash production

Executive overview

Cash is the fourth of four decisions required to scale a company. Most businesses leave cash optimisation to accounting and finance alone — this limits both speed and impact.

Two tools can immediately improve cash production and engage a broader team in the process.

The biggest unlock is widening who participates in cash optimisation beyond the finance team.

Cash conversion cycle

• The cash conversion cycle (CCC) measures time from investing money (sales, marketing, production) to receiving it back.
• Shortening the CCC can generate significant returns quickly.
• The CCC exercise is designed to involve the whole leadership or company team — not just finance.

Power of one

• The Power of One is an analytical and planning tool to identify the highest-leverage actions for improving profit and cash.
• Helps prioritise where to focus effort across multiple levers.
• Demonstrates the compounding value of small, targeted changes.