How to write effective body copy: benefits, credibility, scannability
Joanna Wiebe
September 8, 2022
Copywriting
9
Conversion rate optimisation
7
- Lead every benefit with 'because [feature]' to make it land.
- Inline testimonials beat bottom-of-page placement — 64% conversion lift.
- Bullets, subheadings, and bold text stop readers from bouncing.
Breakthrough or bust: why safe copy is the enemy of growth
Joanna Wiebe
September 7, 2022
Copywriting
9
Resilience & grit
6
- Safe copy only grows a business 30% — never breaks through
- Discomfort is the signal you've pushed copy far enough
- Only in editing can you pull back; never during the draft
Clear vs clever copy: how to write headlines that do both
Joanna Wiebe
September 5, 2022
Copywriting
9
Conversion rate optimisation
7
- Clever copy adds personality but hides your value proposition
- Clear copy converts but risks being boring and salesy
- Pair a clever headline with a clear subhead to win both
How community building and product income enable five-figure freelance months
Joanna Wiebe
September 2, 2022
Business models
8
Community building
7
MVP & prototyping
6
- Build an audience before you launch — not after.
- A product income stream kills client desperation from day one.
- eBooks attracted both revenue and inbound client leads simultaneously.
Process saves time — lack of process wastes it
EOS Worldwide
August 25, 2022
Processes & SOPs
9
Management
5
- Lack of process — not process — is what drains your time.
- Messes, angry customers, and staff turnover are the real cost.
- Getting everyone doing things right every time eliminates rework.
Business operating systems
YouTube
The integrator's role in owning the business operating system
EOS Worldwide
August 18, 2022
Business operating systems
10
Management
6
- Mixing operating systems creates confusion — pick one and master it
- The integrator cascades the system level by level through the whole company
- A single accessible book can make company-wide EOS rollout far easier
Compliance & regulation
YouTube
How long HR must keep employee records and why it matters
HR Party of One
August 16, 2022
Compliance & regulation
9
- I-9s, payroll, and tax records each have different federal retention clocks.
- Tax records require 4 years; payroll records require at least 3.
- HRIS systems reduce compliance risk and simplify employee acknowledgements.
AI tools & automation
YouTube
How Karl Schwantes built partnerships with Ferrari, BMW, and major media
KeyPersonOfInfluence
August 9, 2022
AI tools & automation
10
Business models
8
Feature prioritisation
6
- Customer experience obsession became a high-profile partnership strategy
- A book launch generated over $100,000 in direct revenue
- Five Cs framework: a repeatable architecture for building partnerships
How to address an underperforming Integrator
EOS Worldwide
August 4, 2022
Management
9
Business operating systems
5
- Three data points per concern — one is explainable, two a coincidence, three a pattern.
- No steady progress after the conversation triggers the three-strike rule.
- Ending the relationship when necessary serves the company and both parties.
Content marketing
YouTube
Four content types that drive Twitter engagement
Neil Patel
July 25, 2022
Content marketing
10
Cash flow management
8
Retention & loyalty
6
- Questions outperform all other formats for raw engagement.
- Live video generates less engagement but converts to paying customers.
- Quotes build brand reach beyond Twitter into physical spaces.
Neil Patel's three-rule social media strategy for leads and sales
Neil Patel
July 23, 2022
Social media
9
Prospecting & outreach
6
Niche selection
5
- Follower count is a vanity metric — revenue is the only measure.
- Post daily on-topic content; volume converts misses into hits.
- Genuine helpfulness builds brand evangelists who drive sales.
How to become more irreplaceable at work over time
Dr. Grace Lee
July 13, 2022
Motivation
7
Goal setting
6
- Absolute irreplaceability is a myth — progress is the real goal
- Align your growth with your organisation's values and priorities
- Each new skill or relationship compounds your value year on year
How the Kolbe assessment helps entrepreneurial teams work better together
EOS Worldwide
July 11, 2022
Management
9
Communication
6
- Kolbe measures how people take action, not personality or IQ
- Teams gain a shared language and cohesion in under an hour
- High impact for low effort: the 20% that delivers the 80%
Getting interviewed as a long-term consulting growth tactic
Neil Patel
July 7, 2022
PR & media
9
Prospecting & outreach
7
- Being interviewed on podcasts and blogs has closed seven-figure deals
- Early interviews get no reach — treat them as a springboard, not validation
- Pitch topics your audience values, not your own business, to get booked
Resilience & grit
YouTube
Crisis as turning point: choosing a victorious response
Bill Gallagher
July 4, 2022
Resilience & grit
8
Communication
5
- Crisis literally means turning point — your response decides the outcome.
- The refiner's river transforms good people into trusted, courageous leaders.
- Stop looking sideways; focus locks in after crossing the river.