How Karl Schwantes built partnerships with Ferrari, BMW, and major media

Executive overview

Karl Schwantes runs two businesses: a 45-year-old family jewellery company and a fast-growth review generation service. The thread connecting them is customer experience — the same philosophy that drove innovation inside the jewellery business became the engine for building high-profile partnerships and a personal brand.

The insight: obsessing over customer experience is also a partnership and brand-building strategy.

Key topics covered

  • Took over a family jewellery business and identified customer experience as the lever for innovation
  • Applied the same customer engagement approach to build partnerships with Ferrari, BMW, and major media
  • Generated over $100,000 in direct revenue from a single book launch
  • Developed a five-Cs framework for creating partnerships
  • Built his profile to become a key person of influence in his industry
  • Scaled a second business — Five Star Reviews — helping companies generate thousands of Google reviews

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