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How Karl Schwantes built partnerships with Ferrari, BMW, and major media
Executive overview
Karl Schwantes runs two businesses: a 45-year-old family jewellery company and a fast-growth review generation service. The thread connecting them is customer experience — the same philosophy that drove innovation inside the jewellery business became the engine for building high-profile partnerships and a personal brand.
The insight: obsessing over customer experience is also a partnership and brand-building strategy.
Key topics covered
- Took over a family jewellery business and identified customer experience as the lever for innovation
- Applied the same customer engagement approach to build partnerships with Ferrari, BMW, and major media
- Generated over $100,000 in direct revenue from a single book launch
- Developed a five-Cs framework for creating partnerships
- Built his profile to become a key person of influence in his industry
- Scaled a second business — Five Star Reviews — helping companies generate thousands of Google reviews
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