Business operating systems
YouTube
Why a former tech executive became an EOS implementer
Rick Fawcett - Expert EOS Implementer
October 7, 2022
Business operating systems
9
Management
6
- Leaders trained at different companies bring conflicting management styles.
- Accountability charts spread load across the team, not just a few people.
- Coaching others to the 'EOS life' beats building another startup from scratch.
Seven ways to turn coworkers into a marketing force
Neil Patel
October 6, 2022
- Employee comments drive social algorithms harder than likes or shares
- Swag, reviews, and events cost little but compound over time
- Culture — not tactics — determines whether employees keep showing up
Identity & self-belief
YouTube
Why working in-house first makes you a better freelance copywriter
Joanna Wiebe
September 30, 2022
Identity & self-belief
8
Copywriting
6
- Clients edit your Word doc but won't touch a Photoshop file.
- In-house exposes you to 'just fluff it up' before clients do.
- Peer communities can replicate in-house calibration for freelancers.
Hiring & recruitment
YouTube
GWC: the three criteria for putting people in the right seat
EOS Worldwide
September 29, 2022
Hiring & recruitment
9
Management
6
- All three GWC criteria must be yes — one gap fails the test
- Want it can't be bought; get it can't be trained into someone
- Capacity gaps are fixable; get it and want it gaps are deal killers
Business operating systems
YouTube
People Analyzer: evaluating right people, right seats
EOS Worldwide
September 29, 2022
Business operating systems
10
Management
6
- All three GWC questions must be yes — no exceptions.
- One poor fit below the bar becomes a cancer in the org.
- Rate against core values with a simple plus, plus/minus, minus scale.
Business operating systems
YouTube
Managing workload with the EOS compartmentalizing tool
EOS Worldwide
September 29, 2022
Business operating systems
9
- Four time-horizon buckets replace one overwhelming to-do list
- Cap goals and quarterly initiatives at 3–7 to force real prioritisation
- A dedicated issues compartment keeps problems off the critical path
How to build an accountability chart for your business
EOS Worldwide
September 29, 2022
Processes & SOPs
9
Hiring & recruitment
6
- Every business has exactly three functions — all must be strong.
- Weak functions create predictable, specific failure modes every time.
- Right seat first: get, want, capacity — then put names in.
The visionary and integrator: the rocket fuel formula for growth
EOS Worldwide
September 29, 2022
Management
9
Business operating systems
7
- Every visionary founder eventually hits a ceiling they can't break alone.
- An integrator handles operations so the visionary can focus on ideas.
- Disney, Ford, and McDonald's all used this two-leader formula early on.
Content marketing
YouTube
Audience-first content strategy: research, create, and repurpose
Joanna Wiebe
September 23, 2022
Content marketing
8
Processes & SOPs
6
- Research who your audience already follows before creating any content.
- Create content that fits naturally into your audience's existing media space.
- Always repurpose one piece across multiple channels and formats.
How to write the "Problem" in PAS copywriting
Joanna Wiebe
September 21, 2022
Copywriting
9
Copywriting
6
- The problem is a lived moment, not a pain category
- Start ugly — find the embarrassment, loss, or injustice
- Voice-of-customer data must surface specific scenes, not themes
Finding SEO traffic by answering long-tail questions at scale
Neil Patel
September 17, 2022
SEO
9
Content marketing
8
Niche selection
5
- Question-based keywords are low-competition and easy to rank for
- Answer the Public finds questions your audience is already searching
- 100–1,000 answered questions drives meaningful, compounding traffic gains
Closing techniques
YouTube
Five tactics to turn a "maybe" into a "yes" on your offer
Joanna Wiebe
September 17, 2022
Closing techniques
9
Pricing psychology
8
- A 365-day guarantee beats a 30-day one with minimal extra risk
- Bundling an upsell upfront can close hesitant buyers immediately
- A $20 freebie can match the sign-ups of a $5,000 prize
Why copywriting is not about writing: the case for frameworks
Joanna Wiebe
September 14, 2022
Copywriting
9
Iteration & feedback loops
6
- Calling copywriting 'writing' is a category error
- Frameworks replace guesswork with testable, structured decisions
- Voice-of-customer data only works if rules shape it into copy
How long your copy should be: three rules for any format
Joanna Wiebe
September 10, 2022
Copywriting
10
Closing techniques
6
- Long copy drives billions in sales — fear of it is unfounded.
- Product complexity, not guesswork, determines how much you write.
- Medium sets a hard ceiling: ads are short, Magalogs hit 30,000 words.
Content marketing
YouTube
How authority-building content replaces cold outreach for freelancers
Joanna Wiebe
September 9, 2022
Content marketing
9
Prospecting & outreach
5
- Clients who find you value you more than clients you chase
- One contrarian article in the right publication builds authority fast
- Cold email works for urgent cash needs, not long-term growth