Five UX fixes that directly improve your SEO rankings
Neil Patel
January 7, 2023
SEO
9
Conversion rate optimisation
7
- Poor UX hurts rankings more than bad keywords or missing backlinks.
- 88.5% of visitors leave slow-loading sites — speed is non-negotiable.
- Only 2 in 10 readers get past the headline — test yours with paid ads.
How to inspire others by sharing your vision
Bill Gallagher
January 2, 2023
Communication
9
Public speaking
6
- Leaders hold back passion trying to seem responsible — stop it
- A three-part formula: current reality, trajectory, then your dream
- Only inspire when you're genuinely lit up — authenticity is the trigger
Long-term planning
YouTube
How to set company goals from a three-year Vivid Vision
Cameron Herold
December 28, 2022
Long-term planning
9
Management
6
- Annual goals should flow from a three-year written Vivid Vision
- Prioritise employee satisfaction over revenue when setting goals
- One strategic thrust per year prevents execution from spreading thin
Content marketing
YouTube
SEO lessons and predictions for 2023 from Brian Dean
Semrush
December 28, 2022
Content marketing
8
SEO
7
- Scaling content requires a team, not just a prolific solo writer
- Google's helpful content crackdown on thin, regurgitated content will intensify
- A coach accelerates skill growth far faster than solo repetition
Content marketing
YouTube
Semrush overview: what the platform does and how to get started
Semrush
December 20, 2022
Content marketing
10
AI tools & automation
10
Automation & tools
6
- 50+ tools covering SEO, content, backlinks, and rank tracking in one place
- Fix technical site issues before investing in content or links
- Find exact keyword gaps where competitors rank but you don't
How Google uses NLP to rank content and how to apply it
Neil Patel
November 10, 2022
SEO
9
Content marketing
8
- Google ranks by topic depth, not keyword frequency
- BERT and MUM use NLP to match intent, not just words
- Ubersuggest's AI Writer halves content creation time
Conversion rate optimisation
YouTube
Why ad platforms lie about conversions and how to fix attribution
Neil Patel
November 7, 2022
Conversion rate optimisation
9
- Every ad platform self-attributes conversions, inflating their own ROI
- Customers touch 7+ channels before buying — one gets all the credit
- Position-based attribution reveals true first and last conversion drivers
Mental health & wellbeing
Podcast
The Happiness Lab podcast: a preview from Cal Newport
Deep Questions with Cal Newport
October 26, 2022
Mental health & wellbeing
9
Relationships & family
5
- Your brain lies about what will actually make you happy.
- Fear and pain in small doses can genuinely feel good.
- YOLO philosophy doesn't work the way most people think.
How Title Alliance scales leadership development across 40 locations
Cameron Herold
October 25, 2022
Management
8
Processes & SOPs
6
- Mandatory enrolment turns leadership training into a cultural standard.
- Weekly progress reports create accountability across the whole cohort.
- Graduates must commit to one measurable behaviour change before finishing.
How to write meta descriptions that increase click-through rates
Neil Patel
October 24, 2022
- Having any meta description boosts clicks by 5.8% over none.
- Matching the exact search query in your description lifts CTR 5.7%.
- Google's rules prevent mistakes — but won't teach you how to win.
Google's helpful content update: what it means for your SEO
Neil Patel
October 20, 2022
SEO
9
Content marketing
6
- Google now demotes content written for algorithms, not people
- Firsthand expertise and executable takeaways separate winners from losers
- Your unique personal experience is the one thing competitors can't copy
Hiring & recruitment
YouTube
How succession planning works and why every organisation needs it
HR Party of One
October 18, 2022
Hiring & recruitment
9
Processes & SOPs
6
Long-term planning
5
- Proactive plans prevent costly scrambles when key employees leave
- Specialised individual contributors can be as hard to replace as executives
- Transparent internal development boosts retention and morale
Mirror your headline in your button copy to lift clicks
Joanna Wiebe
October 18, 2022
Copywriting
8
Conversion rate optimisation
7
- Mismatched button copy breaks the headline promise and kills clicks
- Echo your headline's value words directly in the button text
- A weak headline must be fixed before mirroring it helps
How to avoid proximity bias in hybrid and remote workplaces
HR Party of One
October 11, 2022
Management
9
Processes & SOPs
6
- Out-of-sight remote workers are routinely passed over for promotions
- Listing all team members before decisions breaks the visibility habit
- Multi-manager approval and data tracking remove subjective bias
Content marketing
YouTube
Seven free resources to learn Instagram marketing
Neil Patel
October 10, 2022
Content marketing
10
AI tools & automation
10
Prospecting & outreach
6
- Seven curated free courses from beginner to paid-ads level
- Meta Blueprint: learn from the platform before spending on ads
- Business profiles need a different strategy to earn engagement