The original is one click away. Open original ↗
Seven free resources to learn Instagram marketing
Executive overview
Over 1 billion people are on Instagram, but most marketers don't know where to start learning. Seven free courses and tools cover everything from profile basics to paid ads.
Free structured training beats trial-and-error for getting traction on Instagram.
Seven free resources
- Instagram Unlocked (neilpatel.com) — six-part video course covering followers, analytics, ads, and selling; includes cheat sheets, planners, and worksheets
- Instagram Marketing by HubSpot — 21 videos, six lessons, six quizzes, ~2.5 hours; strong lesson on creating high-performing ad content
- Instagram Marketing Basics by Simply Learn — ~2 hours, video-only, good for absolute beginners setting up a profile; includes a completion certificate
- Instagram Training by Later — article and video library (not a course); fast and self-directed, ideal if you know what you need help with
- Increase Instagram Engagement on Your Business Profile by Coursera — step-by-step guide to growing a business profile without an ad budget
- Class Central's Instagram Repository — large collection of Instagram courses in multiple languages (Arabic, French, German, and more); time-intensive but comprehensive
- Meta Blueprint — Meta's own training on ad technologies across Facebook and Instagram; recommended before running any paid ads
More like this — when you're ready for early access.
Join the waitlist for a personal account and content recommendations based on what you're working on.
No spam. Unsubscribe at any time.
You're on the list. We'll be in touch before launch.