StoryBrand
About this creator
Donald Miller is known for messaging and brand narrative frameworks that help businesses communicate clearly and convert more effectively.
Why they're in the library
Included for trusted guidance on messaging and brand narrative frameworks that help businesses communicate clearly and convert more effectively.
Showing 178 digests for StoryBrand.
Hiring & recruitment
YouTube
The first four hires to scale a small business
StoryBrand With Donald Miller
July 23, 2019
Hiring & recruitment
9
Outsourcing & delegation
6
- A personal assistant is always the right first hire
- The chief of staff duplicates you — until it stops working around $7M
- A COO thinks in processes, not vision, and unlocks real scale
Closing techniques
YouTube
How to frame a raise request to get a yes
StoryBrand With Donald Miller
July 22, 2019
Closing techniques
8
Pricing strategy
5
- Asking right after a win triggers defensiveness — timing is everything
- Frame the raise as a cut of future earnings, not past ones
- Even non-revenue roles can tie a raise to a productivity dollar estimate
Every marketing message should be about one thing
StoryBrand With Donald Miller
July 19, 2019
Copywriting
9
Content marketing
6
- More than one point per message means people remember nothing.
- Extra details open story loops your audience expects you to close.
- One message, one punchline — across emails, videos, and landing pages.
Managing energy, not time, to get more done
StoryBrand With Donald Miller
July 19, 2019
Communication
9
Resilience & grit
5
- Productivity is an energy problem, not a time problem.
- Wasting energy on things you can't change kills output.
- Define goals, then ruthlessly protect your energy for them.
Productivity & habits
YouTube
How to identify and protect your moneymaker role
StoryBrand With Donald Miller
July 16, 2019
Productivity & habits
9
Delegation
7
Processes & SOPs
5
- Every leader has one role that costs the most if neglected.
- Block time for your moneymaker and never trade it away.
- Find and defend the moneymaker for every team member too.
Hiring & recruitment
YouTube
Why hiring a "rock star" employee usually backfires
StoryBrand With Donald Miller
July 15, 2019
- High-reputation hires often disappoint — the reputation is the problem
- Wanting a rescuer is a trap; no single hire fixes your company
- Hire for enthusiasm about your specific problems, not credentials
Resilience & grit
YouTube
How to stop a mistake from defining your identity
StoryBrand With Donald Miller
July 15, 2019
Resilience & grit
9
Identity & self-belief
8
- Absorbing a mistake into your identity causes more damage than the mistake
- Viktor Frankl's logotherapy: write out every benefit the mistake gave you
- The only bad mistake is one you fail to learn from
Identity & self-belief
YouTube
Why "nice" holds you back at work
StoryBrand With Donald Miller
July 10, 2019
Identity & self-belief
8
Communication
5
- Nice is fear-based self-erasure, not genuine kindness
- Authenticity — not niceness — makes people want to follow you
- You already know who you are; stop hiding it at work
Closing techniques
YouTube
A three-question checklist for every sales conversation
StoryBrand With Donald Miller
July 9, 2019
Closing techniques
10
Copywriting
5
- Three specific questions that must be answered to close any deal
- 'Let me get back to you' means confused, not uninterested
- Vagueness feels clear to the seller but kills the sale
Hiring & recruitment
YouTube
Staff your liabilities to expand your impact
StoryBrand With Donald Miller
July 9, 2019
Hiring & recruitment
9
Identity & self-belief
6
- Hiring to cover your weaknesses is the core growth lever.
- A visionary without an executor hits a ceiling fast.
- Treat your whole team as one brain — audit the gaps.
Hiring & recruitment
YouTube
Hire a chief of staff, then a COO, to scale yourself
StoryBrand With Donald Miller
July 9, 2019
Hiring & recruitment
9
Outsourcing & delegation
7
- Chief of staff duplicates your judgment; COO replaces it with process
- The chief of staff role has a natural ceiling — you can't scale a person
- Write the job description before hiring: beyond executive assistant
Never badmouth a customer: the one rule for better service
StoryBrand With Donald Miller
July 5, 2019
Communication
8
Customer experience
6
- One bad customer poisons your team's view of everyone
- Replace judgment with 'I'm challenged' to stay solution-focused
- Customers can sense when a business isn't genuinely for them
Closing techniques
YouTube
How to close any deal using clarity, not pressure
StoryBrand With Donald Miller
July 5, 2019
Closing techniques
9
Objection handling
6
- Deals stall because buyers don't see what's in it for them
- A one-page benefits breakdown turned a stalled sale into a signed deal
- Re-engage past rejections — they may have lacked clarity, not interest
Customer discovery
YouTube
Make Your Product Relevant by Naming the Pain It Solves
StoryBrand With Donald Miller
July 3, 2019
Customer discovery
8
Copywriting
7
- Products feel irrelevant when companies lose sight of customer pain.
- Map each revenue stream to the specific pain it resolves.
- Name the pain in marketing copy; specificity drives purchases.
Opportunity cost: why chasing good revenue kills great revenue
StoryBrand With Donald Miller
July 2, 2019
Unit economics
9
Long-term planning
7
Pricing psychology
5
- Accepting $5,000 gigs blocked $500,000 in book revenue
- Good opportunities are often the enemy of great ones
- Always calculate the revenue and overhead cost of every decision