StoryBrand
About this creator
Donald Miller is known for messaging and brand narrative frameworks that help businesses communicate clearly and convert more effectively.
Why they're in the library
Included for trusted guidance on messaging and brand narrative frameworks that help businesses communicate clearly and convert more effectively.
Showing 178 digests for StoryBrand.
How to write a website headline that converts visitors
StoryBrand With Donald Miller
April 18, 2019
Copywriting
9
Conversion rate optimisation
8
- Clever website headers cost you customers — clarity wins every time.
- Your header must offer a tangible outcome visitors can grasp instantly.
- If visitors can't see the offer above the fold, you're losing money.
Customer-Centric "About Us" Pages Convert Better Than Self-Focused Ones
StoryBrand With Donald Miller
April 17, 2019
Copywriting
8
Conversion rate optimisation
7
- Visitors don't care about your history — only their problem.
- Reframe every sentence to answer: how does this serve me?
- Customer-centric bios and copy build trust and drive conversions.
The most important job of a leader: repeat the vision
StoryBrand With Donald Miller
April 16, 2019
Communication
9
Vision & mission
7
- Repeating the vision is a leader's single most important job
- People follow clear leaders more than kind ones
- A vision must open every meeting until everyone has it memorised
Two rules to get more people opening your emails
StoryBrand With Donald Miller
April 15, 2019
Email marketing
9
Copywriting
8
- Vague subject lines get deleted; state a clear benefit or open a story loop.
- Specificity wins: '40% off sale' beats 'it's that time of year again' every time.
- Audit your last 10–15 emails against these two rules and rewrite any that fail.
One Sure-Fire Way to Boost Team Focus at Work
StoryBrand With Donald Miller
April 10, 2019
Management
9
Processes & SOPs
7
- Unproductive thinking silently drains revenue and compounds opportunity cost.
- Weekly 'Big Three' goals submitted to a manager align team focus fast.
- Manager feedback on every submission is what makes the system work.
How to write a tagline that grows your business
StoryBrand With Donald Miller
April 9, 2019
- Clever taglines confuse; clear taglines convert and make money.
- Unclear business name? Your tagline must say what you do.
- State what you do clearly and beat competitors who don't.
How to lead an Enneagram Type 5 at work
StoryBrand With Donald Miller
November 26, 2018
- Fives trade social energy like currency — every interaction costs them.
- Autonomy and freedom motivate them far more than money or status.
- Never surprise a Five with a spontaneous presentation or unscheduled meeting.
Leading Enneagram Type 6: Practical do's and don'ts for managers
StoryBrand With Donald Miller
November 26, 2018
Management
9
Communication
7
- A Six's endless questions are risk assessment, not insubordination.
- Win their trust once and you gain your most loyal team member.
- Every Seven and Eight leader needs a Six to catch what they miss.
How to lead and work with Enneagram Type 1 perfectionists
StoryBrand With Donald Miller
November 26, 2018
Management
8
Communication
6
- Type 1s never go to prison — their ethics are that hardwired
- Ask 'how can we improve this?' and watch a One light up
- Perfectionism causes procrastination — set done thresholds or they'll stall
Hiring & recruitment
YouTube
How to lead and manage an Enneagram Type 2 at work
StoryBrand With Donald Miller
November 26, 2018
Hiring & recruitment
9
Outsourcing & delegation
8
Resilience & grit
7
- Type 2s build identity through relationships — it drives everything they do
- Twos take criticism harder than any other Enneagram type
- Affirmation is their core need; you cannot do enough of it
Leading Enneagram Type 3: practical do's and don'ts for managers
StoryBrand With Donald Miller
November 26, 2018
Management
9
Hiring & recruitment
6
- Type 3s need a scoreboard — clear goals beat vague missions.
- Unchecked Threes cut corners and run over colleagues to win.
- Hire for character first; bad character cancels every other strength.
How to lead an Enneagram Type 8: dos and don'ts
StoryBrand With Donald Miller
November 26, 2018
Management
9
Communication
7
- Eights hide deep loyalty and heart behind a tough exterior
- Show strength and decisiveness or an Eight will fill the vacuum
- Eights fight for underdogs — bullying is a counter-phobic Six trait
Leading Enneagram Type 9: practical dos and don'ts
StoryBrand With Donald Miller
November 26, 2018
Management
8
Communication
6
- Nines merge with group opinion unless you actively press for their view
- Unhealthy nines lose all sense of self — more atmosphere than person
- Their best roles: conflict negotiation and bridging irreconcilable differences