StoryBrand
About this creator
Donald Miller is known for messaging and brand narrative frameworks that help businesses communicate clearly and convert more effectively.
Why they're in the library
Included for trusted guidance on messaging and brand narrative frameworks that help businesses communicate clearly and convert more effectively.
Showing 178 digests for StoryBrand.
How to be a great team player: help others win
StoryBrand With Donald Miller
May 13, 2019
Communication
9
Identity & self-belief
6
- Shift from 'what do I need?' to 'how can my teammate win?'
- One small act of help per week builds a standout reputation.
- Two steps: define the win, then contribute time or expertise.
Defining winning for every new hire
StoryBrand With Donald Miller
May 10, 2019
- Top candidates reject offers when they can't picture winning
- Define success in concrete numbers, not vague expectations
- Start with revenue-generating employees, spend three minutes each
Resilience & grit
YouTube
Victim mentality is the biggest killer of success
StoryBrand With Donald Miller
May 8, 2019
Resilience & grit
8
Identity & self-belief
6
- Playing the victim guarantees you'll never get the promotion or success.
- Victims attract rescuers — and outsource all growth along with the work.
- One daily reframe flips victim thinking into compounding success.
Encouragement as compensation: how to motivate employees beyond pay
StoryBrand With Donald Miller
May 7, 2019
Management
9
Culture building
7
- Encouragement is a formal part of compensation, not a bonus.
- Track who you encourage — gaps in recognition silently hurt morale.
- Public praise in front of peers has outsized motivational impact.
Identity & self-belief
YouTube
One question that instantly resolves business confusion
StoryBrand With Donald Miller
May 6, 2019
- Confusion is usually chosen, not real — you already know the answer.
- Two fill-in-the-blank sentences make the right action obvious.
- Avoidance of discomfort, not complexity, causes most bad decisions.
Conflict resolution
YouTube
How to defuse opposition by articulating the other side's view
StoryBrand With Donald Miller
May 3, 2019
Conflict resolution
9
Identity & self-belief
6
- Restate the opponent's position accurately before responding to anything.
- Humility in hires beats raw talent; ego eventually crashes organizations.
- Assuming the other person might be right unlocks productive disagreement.
Prospecting & outreach
YouTube
How to stand out in sales: lead with empathy and authority
StoryBrand With Donald Miller
May 2, 2019
- Customers want empathy and authority — not a product pitch.
- You've seen their problem more than they have — use that.
- A two-line post-it note preps any sales call or email.
Drop business jargon to win more customers
StoryBrand With Donald Miller
April 30, 2019
Copywriting
9
Prospecting & outreach
6
- Jargon signals insecurity, not expertise — plain language sells
- Customers can't buy what they can't understand
- Audit your website: circle and replace every jargon phrase
Hiring & recruitment
YouTube
Why job titles should serve employees, not hierarchies
StoryBrand With Donald Miller
April 29, 2019
Hiring & recruitment
8
Prospecting & outreach
5
- Your title determines whether external calls get returned.
- Give small-company employees the biggest credible title possible.
- Toms founder still uses 'Chief Shoe Giver' after 12 years.
Closing techniques
YouTube
Make customers excited to pay by detailing invoice value
StoryBrand With Donald Miller
April 26, 2019
Closing techniques
8
Customer experience
6
- Your marketing job isn't done until the invoice is paid.
- Customers can't feel value they can't see — so show them.
- Add emotional deliverables to invoices: what you saved them from.
How de-escalating drama earns lasting respect at work
StoryBrand With Donald Miller
April 25, 2019
Communication
8
Resilience & grit
6
- Respect comes from competence and trust, not likability.
- Escalating drama wins short-term but costs you long-term.
- Ask: what is the least dramatic solution to this problem?
Conversion rate optimisation
YouTube
Why passive calls to action cost you sales
StoryBrand With Donald Miller
April 24, 2019
Conversion rate optimisation
8
Copywriting
7
- "Learn more" signals you don't believe in your own product
- Customers arrive ready to be pitched — direct CTAs convert them
- Swap passive buttons for specific actions like "Schedule a fix today"
Limit your company to three core values
StoryBrand With Donald Miller
April 23, 2019
- More than three core values means your team remembers zero
- The human brain reliably retains only three items at once
- Repeat three values constantly and team behaviour actually changes
Great marketing is an exercise in memorisation
StoryBrand With Donald Miller
April 22, 2019
- Customers choose offers they remember, not the best product
- Compress your offer to a bumper-sticker phrase and repeat it
- A memorable offer spreads itself through word-of-mouth
Pricing psychology
YouTube
How to charge premium prices by adding perceived value with words
StoryBrand With Donald Miller
April 19, 2019
Pricing psychology
9
Copywriting
6
- Words alone can multiply a product's perceived value for free
- Frame your offer across emotional, social, and philosophical dimensions
- Competitors lose because they sell the product, not the meaning