Beat stronger competitors by leading with customer compassion

StoryBrand With Donald Miller July 2, 2019

• Competitors who lead with their own story make themselves the hero — easy to beat.
• Customers choose whoever best understands their pain, not the most credentialed.
• Out-empathise bigger rivals: compassion costs nothing and wins customer trust.

How to choose a career: two questions that actually matter

StoryBrand With Donald Miller June 27, 2019

• Proving yourself through work is a guaranteed path to burnout
• People only pay for problems being solved — usefulness drives income
• Love it and it solves a problem: the only two criteria that count

The Two Kinds of Negotiators

StoryBrand With Donald Miller June 24, 2019

How self-deprecating talk shapes what others think of you

StoryBrand With Donald Miller June 24, 2019

• People take self-deprecating comments as fact, not humility
• Negative self-talk directly blocks promotions and career opportunities
• Honest, positive sound bites signal value and invite success

Teach your team to decide well by always explaining why

StoryBrand With Donald Miller June 20, 2019

• Bad team decisions are a leadership failure, not a talent problem.
• Explaining your reasoning 8–10 times duplicates your judgment across the team.
• Even gut-instinct leaders gain clarity by articulating their own "why".

How to handle being fired without damaging your career

StoryBrand With Donald Miller June 20, 2019

• Lashing out forces your employer to justify firing you more strongly
• A positive soundbite repeated consistently protects your reputation long-term
• Keeping quiet after one exit secured an executive a multi-million dollar CEO role

How to stop emotions derailing your career and decisions

StoryBrand With Donald Miller June 20, 2019

• No clear goal is the real reason emotions hijack you.
• You can lose every battle and still win the war.
• Write down your war — use it as a daily filter.

How to Recover From Big Mistakes at Work

StoryBrand With Donald Miller June 18, 2019

• Mistakes are inevitable — recovery speed and boldness define you.
• Overdoing the apology signals respect louder than the slight did.
• Silence earns a blacklist; pursuit earns forgiveness every time.

How wealthy people think about money

StoryBrand With Donald Miller June 18, 2019

• Wealthy people work to buy assets, not to spend income
• Invest 10% of earnings in things that pay you passively
• Reinvesting passive returns accelerates wealth compounding dramatically

Why your business isn't growing: create a clear first step

StoryBrand With Donald Miller June 18, 2019

• A missing entry point is silently killing your business growth
• One simple first step can double revenue in 24 months
• Complexity without a clear on-ramp locks your front door

How to build a brand people love by making them feel good

StoryBrand With Donald Miller June 18, 2019

• Brand love comes from making customers feel good about their life.
• Chick-fil-A turns cleanliness and cheerfulness into competitive advantage.
• Fix what your industry makes people hate — that is your opening.

How to increase profit margins by doing less for more

StoryBrand With Donald Miller June 10, 2019

• High revenue can hide terrible margins once operational costs are counted
• Opportunity cost: complex programs drain bandwidth from more profitable work
• Ask if every revenue stream can be done with less effort for more money

Sell the feeling, not just the product, to increase perceived value

StoryBrand With Donald Miller June 10, 2019

• Words cost nothing but can double your product's perceived value.
• Place a feeling-driven phrase next to the price, not buried in a brochure.
• Ask: does your product make people feel peace, confidence, or nostalgia?

How to Recover From Bad PR by Escaping the Villain Label

StoryBrand With Donald Miller June 10, 2019

• Denial cements the villain label; nuanced honesty breaks it.
• Admit what's true, deny what's false, act immediately.
• Starbucks store closure shows exiting villain territory, not winning fans.

Reduce cognitive load at every step of your customer path

StoryBrand With Donald Miller June 6, 2019

• A simpler customer path beats a better product every time.
• Every touchpoint costs the brain calories — cut them ruthlessly.
• One round of clarity work multiplies across thousands of customers.