Noah Kagan
About this creator
Noah Kagan shares practical lessons on entrepreneurship, growth, marketing, and CEO decision-making drawn from building and scaling profitable businesses.
Why they're in the library
Included for practical lessons on practical lessons on entrepreneurship, growth, marketing, and CEO decision-making drawn from building and scaling profitable businesses.
Showing 350 digests for Noah Kagan.
Content marketing
YouTube
How MrBeast built a 48-million-subscriber YouTube channel
Noah Kagan
November 18, 2020
Content marketing
9
Growth hacking
7
Case studies
6
90% of MrBeast's videos use just three repeatable formats
Reinvesting every dollar back in — the Amazon approach at YouTube scale
Commit to 100 videos before judging whether your channel can work
Influencer & partnerships
YouTube
How four product startups built million-dollar marketing engines
Noah Kagan
November 16, 2020
Influencer & partnerships
9
Growth hacking
8
Content marketing
5
Small influencers deliver better ROI than big names every time.
Free samples are a distribution channel, not a marketing cost.
News jacking earned Oura Ring NBA contracts and national TV coverage.
How YouTube creators build media companies, not just audiences
Noah Kagan
November 14, 2020
Business models
9
Content marketing
7
Pricing strategy
5
Top creators should have six to eight revenue streams, not one.
Creators are the next Disney, not the next Tom Hanks.
Digital media management is wide open — most good roles are unfilled.
Content marketing
YouTube
How niche YouTubers monetise weird hobbies and grow consistently
Noah Kagan
November 9, 2020
Content marketing
9
Pricing strategy
6
Social media
6
Repeating the same format for years beats chasing novelty
Brand deals and email lists outpay AdSense significantly
Dropping posting frequency tanks reach — YouTube punishes inconsistency
Customer discovery
YouTube
Five business lessons from the history of computing
Noah Kagan
November 7, 2020
Customer discovery
8
Hiring & recruitment
7
Vision & mission
5
Get customers before you have a product — Bill Gates did it.
Diverse, complementary teams outperform homogeneous ones every time.
Visibility matters as much as invention — Xerox lost, Apple won.
Content marketing
YouTube
Four newsletter business models making over $1 million a year
Noah Kagan
November 4, 2020
Content marketing
9
Pricing strategy
7
Business models
7
Owned products beat sponsorships — ad rates fluctuate, your products don't.
AppSumo's 50/50 lifetime deal model is simpler than it looks.
One viral post built Lenny's $360k solo newsletter business.
Trump vs Biden: what $199M in Facebook ads actually teaches marketers
Noah Kagan
November 2, 2020
Paid ads
9
Conversion rate optimisation
8
Copywriting
6
Trump wins on landing page variation, message repetition, and raw UGC.
Production quality loses to a single repeated core message every time.
Phone number capture and text messaging drove more action than email.
How Tiago Forte Built a $5M/Year Online Course Business
Noah Kagan
October 31, 2020
Case studies
10
Iteration & feedback loops
7
Pricing strategy
6
Owning your platform and pricing unlocks high-ticket course revenue.
Higher prices drive completion, referrals, and compounding student outcomes.
A distinctive brand name opens doors generic category labels never will.
How Airbnb got its first 600 customers: eight lessons for founders
Noah Kagan
October 26, 2020
Origin stories
9
PR & media
7
Pivoting
6
First 600 customers came from emailing small blogs, not big press.
Selling $40 cereal boxes kept the company alive and won Y Combinator.
Two failed launches taught them to pivot from conferences to vacation rentals.
How to run a giveaway to grow your YouTube channel
Noah Kagan
October 24, 2020
Growth hacking
9
Social media
6
Wrong prize kills sharing — target beyond your existing audience
Bonus-entry actions let you prioritise the growth metric you want
A YouTube video about the prize drove the biggest subscriber spike
Five tools that helped grow a YouTube channel to 85K subscribers
Noah Kagan
October 22, 2020
Growth hacking
9
Automation & tools
7
Emailing your list after each upload can double your video views
Social Blade reveals what's working on competitor channels before you copy it
CTR and average view duration are the only two metrics that matter
Content marketing
YouTube
Five niche YouTube channels making full-time income
Noah Kagan
October 19, 2020
Content marketing
9
Growth hacking
7
Niche selection
6
The real money comes from email lists and sponsorships, not ads
Mundane jobs and hobbies can build six-figure YouTube businesses
Publish 100 videos before judging whether your channel is working
Identity & self-belief
YouTube
Finding meaning through projects, perspective, and community
Noah Kagan
October 18, 2020
Identity & self-belief
9
Resilience & grit
6
Frankl's three-part formula: project, optimistic suffering, community
The 'if it weren't for me' exercise reveals your irreplaceable impact
Building a company is building a community — pressure forces growth
MVP & prototyping
YouTube
Three zero-dollar businesses you can launch this weekend
Noah Kagan
October 15, 2020
MVP & prototyping
10
Niche selection
5
Validate any business idea in under 30 minutes with no money
Post where customers already are — Marketplace, Reddit, your network
The weekend challenge: three customers, $100, zero excuses
Business operating systems
YouTube
Four principles from Good to Great that scale any business
Noah Kagan
October 13, 2020
Business operating systems
9
Hiring & recruitment
7
Management
6
Build a self-reinforcing flywheel loop that compounds growth automatically.
Hire like a sports team, not a family — wrong people off the bus fast.
Great leaders are quiet and humble, not charismatic — and plan their succession.