Resilience & grit

YouTube

How to overcome fear and build a fulfilling life in health, wealth, and love

Noah Kagan June 20, 2013

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Resilience & grit 8

Motivation 7

• 84% of AppSumo's tests fail — failure is the baseline, not the exception
• Chasing money alone reliably kills happiness and business results
• Discomfort and loneliness signal growth, not a reason to stop

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Customer discovery

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How to validate a business idea before building anything

Noah Kagan April 16, 2013

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Customer discovery 9

MVP & prototyping 7

• Get three paying customers before writing a single line of code
• Manual execution beats market research every time — Airbnb, Netflix prove it
• If you can't explain your business in two sentences, it isn't validated

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Closing techniques

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How to sell anything by speaking your customer's language

Noah Kagan March 30, 2013

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Closing techniques 9

Objection handling 7

• Customers buy outcomes, not features — speak their emotional language
• Three-step close: listen to the real desire, relate, then transition
• Never sell to someone whose problem you can't actually solve

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Productivity & habits

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How to use your smartphone less and be more present

Noah Kagan November 1, 2012

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Productivity & habits 8

Deep work & focus 6

• Constant phone-checking is a sign you'd rather be elsewhere
• Remove email and kill all push notifications to reclaim attention
• The stacked-phones game makes presence social and fun

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Founder interviews

YouTube

From employee #30 at Facebook to entrepreneur: Noah Kagan's early career lessons

Noah Kagan October 16, 2012

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Founder interviews 10

Hiring & recruitment 6

Identity & self-belief 6

• His Facebook boss was fired on day one — he built Search, Mobile, Flyers anyway
• Turned down $100k from Yahoo to join Mint for meaning over money
• Start now, call instead of email, meet people before you graduate

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