Noah Kagan
About this creator
Noah Kagan shares practical lessons on entrepreneurship, growth, marketing, and CEO decision-making drawn from building and scaling profitable businesses.
Why they're in the library
Included for practical lessons on practical lessons on entrepreneurship, growth, marketing, and CEO decision-making drawn from building and scaling profitable businesses.
Showing 350 digests for Noah Kagan.
How Gary Vee built a $200M empire across 12 businesses
Noah Kagan
January 6, 2021
Business models
10
Case studies
8
Audience attention is the raw material; agencies convert it into revenue
Internal tools built for clients can become standalone licensed products
Two-tier agency pricing captures Fortune 500 and mid-market simultaneously
How Ali Abdaal built 1.3M subscribers as a full-time medical student
Noah Kagan
January 4, 2021
Case studies
10
Growth hacking
7
Outsourcing & delegation
6
Starting hyper-niche then expanding outward drives compounding audience growth.
Reinvesting every dollar into gear and a team creates an uncatchable moat.
Three years of never missing a week beat talent, resources, and production quality.
Five data-backed business ideas in growing consumer markets
Noah Kagan
December 30, 2020
Niche selection
9
Market research
7
Work in a $100B category — market size compounds in your favour.
Esports coaching already a $1B market with 43% demand growth.
Mushroom kits earn $132K/month on Amazon with almost no competitors.
How Graham Stephan earns $4.2 million a year from YouTube
Noah Kagan
December 28, 2020
Branding
8
Pricing strategy
7
MVP & prototyping
6
Finance YouTubers earn premium ad rates most creators never see
Dropping merchandise for courses doubled profit without extra work
Document your existing career — that alone can build a $4M business
How Justin Mares built Kettle and Fire from a $100 smoke test
Noah Kagan
December 26, 2020
Case studies
9
MVP & prototyping
8
Niche selection
6
Validate demand with a landing page and ads before building anything
Being first in a niche gave Kettle and Fire an uncontested affiliate channel
When a channel works, double down — don't pivot to something unproven
Content marketing
YouTube
How Graham Stephan grew to 2.6 million YouTube subscribers in four years
Noah Kagan
December 23, 2020
Content marketing
9
Growth hacking
8
Copywriting
6
52 of 64 uploads were repeats of proven series formats
Broad outcome-focused titles beat niche titles for reach
A secondary channel protects main channel metrics from experimental content
Content marketing
YouTube
How Peter McKinnon built 5 million YouTube subscribers in four years
Noah Kagan
December 14, 2020
Content marketing
9
Growth hacking
7
Branding
5
Copy proven video formats before inventing your own
Two videos a week for four years drove 400 million views
Tight niche dominance beats broad content variety every time
How people build audiences and businesses on TikTok
Noah Kagan
December 11, 2020
Social media
9
Content marketing
7
Business models
5
Most TikTok creators earn only from sponsored posts — leaving revenue untapped
Your email list outlasts any platform algorithm or government ban
Test, verify, double down — only scale TikTok if it drives real results
How fitness YouTubers build real businesses from niche expertise
Noah Kagan
December 10, 2020
Growth hacking
9
Product-market fit
8
Community building
7
YouTube is the funnel — the real money is in owned products and communities
Science, journey content, and community each outcompete looks as a differentiator
Six-plus years of consistent weekly uploads precede every overnight success
How entrepreneurs build real businesses on OnlyFans
Noah Kagan
December 7, 2020
Business models
10
Growth hacking
7
Retention & loyalty
5
OnlyFans pays creators directly — no advertisers taking the cut
Recurring subscriptions, upsells, and bundles are the real business model
Early movers on new platforms consistently outperform latecomers
What Apple's product ads teach about effective marketing
Noah Kagan
December 3, 2020
Branding
9
Copywriting
7
Content marketing
6
Show the result, not the feature — lead with aspiration
Each ad targets one emotion, one customer, one contrast
Micro-influencers and emerging creators replicate Apple-level impact cheaply
How MrBeast builds a $100M YouTube business
Noah Kagan
December 1, 2020
Growth hacking
8
Unit economics
7
Content marketing
6
74% of MrBeast's revenue comes from merch, not ads.
Limited-edition drops with personal touches drive 20% conversion rates.
Committing to 100 videos is the compounding bet that pays off.
Customer discovery
YouTube
How to validate any business idea in a weekend
Noah Kagan
November 25, 2020
Customer discovery
9
Market research
7
MVP & prototyping
5
Test if any idea is a million-dollar opportunity before building anything
TAM formula: Facebook audience × 5% × price reveals true market size
Three customers in 48 hours proves demand — or saves you months of wasted effort
Five Black Friday marketing campaigns worth stealing from
Noah Kagan
November 23, 2020
Branding
8
Email marketing
6
Content marketing
5
Patagonia told customers not to buy — sales rose 30%.
REI closed on Black Friday and got 2.7 billion social impressions.
Pre-commit lists consistently outperform blasting your full list on the day.
Seven books that shaped one entrepreneur's life and business
Noah Kagan
November 21, 2020
Goal setting
8
Delegation
7
Resilience & grit
5
Letting employees choose their own goals took AppSumo from $4M to $30M.
Energy, not time, is the resource that determines your best work.
One Hail Mary in ten pays off — that's enough to justify the other nine.