Noah Kagan
About this creator
Noah Kagan shares practical lessons on entrepreneurship, growth, marketing, and CEO decision-making drawn from building and scaling profitable businesses.
Why they're in the library
Included for practical lessons on practical lessons on entrepreneurship, growth, marketing, and CEO decision-making drawn from building and scaling profitable businesses.
Showing 350 digests for Noah Kagan.
How Twitch grew from a failed life-stream into a $970M acquisition
Noah Kagan
February 25, 2021
Origin stories
9
Pivoting
7
Customer discovery
6
Twitch started as a boring life-stream nobody wanted to watch
Giving $50/month to streamers sparked a creator loyalty flywheel
Companies are bought, not sold — desperation kills acquisition interest
Five profitable business ideas for 2021 backed by data
Noah Kagan
February 15, 2021
Niche selection
9
Market research
7
MVP & prototyping
5
Organ supplements: a $6B adjacent market with no dominant brands
31 million skilled trade jobs left vacant — massive gap, few takers
ADUs can boost property values 30% with near-zero owner risk
Founder interviews
YouTube
How Mark Cuban built a billion-dollar empire from nothing by 41
Noah Kagan
February 10, 2021
Founder interviews
9
Exit strategy
7
Bootstrapping
5
Hedging Yahoo stock with puts and calls saved Cuban from the dot-com crash
Majority ownership without personal capital — a repeatable deal structure
Seven years broke with nothing to lose is a competitive advantage
How Dude Perfect earns $22 million a year from seven income streams
Noah Kagan
February 6, 2021
Unit economics
9
Branding
8
Business models
7
Live events — not YouTube ads — are their single biggest earner at $7.5M
Every product stream follows one model: they market, partners handle operations
54M subscribers turns even a 1-in-1,000 conversion rate into millions
How Joe Rogan built $110 million in annual revenue across four streams
Noah Kagan
February 2, 2021
Case studies
9
Unit economics
7
Spotify is less than 30% of Rogan's income — the rest predates the deal.
Podcast sponsors alone generate ~$48M/year from 200M monthly downloads.
Same content triple-dips: Spotify fee, sponsor CPM, and YouTube ad revenue.
Garry Tan on finding product-market fit and what early YC founders got right
Noah Kagan
January 30, 2021
Case studies
10
Product-market fit
7
Soylent's polarising name was advice ignored — and worth hundreds of millions.
Instacart got into YC mid-batch by delivering beer via its own live app.
Most startup success hides a decade of near-death before the pedestal moment.
How I accidentally became a Bitcoin millionaire through dollar cost averaging
Noah Kagan
January 27, 2021
Origin stories
10
Bootstrapping
7
$500/month auto-buy, not market timing, built a million-dollar position
Only invest what you can lose — risky assets capped at 10–15% of net worth
Don't invest to escape poverty; focus on income you can control
How Logan Paul built six income streams making $23M a year
Noah Kagan
January 25, 2021
Business models
9
Branding
8
Case studies
7
A paid fan club alone generates $5.4M in recurring annual revenue.
Boxing provides $1M+ windfalls plus free press that lifts every other stream.
A large YouTube audience is a platform — merch and memberships dwarf ad income.
Customer discovery
YouTube
How to validate a million-dollar business idea in five steps
Noah Kagan
January 23, 2021
Customer discovery
9
Niche selection
7
MVP & prototyping
6
Validate before building — get a paying customer first.
Reddit and Amazon reveal real demand faster than brainstorming.
TAM over $1M means the idea is worth your time.
How MrBeast built a virtual restaurant chain overnight
Noah Kagan
January 20, 2021
Business models
9
Growth hacking
7
Case studies
6
300 restaurants opened overnight by borrowing spare kitchen capacity
YouTube analytics replaced traditional market research for city selection
One viral video generated an estimated $720k monthly profit
How MKBHD earns $6.4 million a year from six income streams
Noah Kagan
January 18, 2021
Unit economics
9
Business models
8
Content marketing
6
Merchandise outsells AdSense — $2M vs $1.57M annually
Owning product collabs beats sponsorships for long-term upside
12 years of weekly uploads is the real competitive moat
Content marketing
YouTube
How to use YouTube to grow your business
Noah Kagan
January 15, 2021
Content marketing
9
Social media
7
Make content your customers want — YouTube finds more like them.
Driving people off-site early kills your video's algorithmic performance.
Track leads and sales converted, not views or subscriber count.
How Peter McKinnon earns $2M a year from YouTube
Noah Kagan
January 13, 2021
Business models
9
Unit economics
7
Influencer & partnerships
5
Brand deals outperform ad revenue by 4x for top creators
Long-term sponsor partnerships remove the monthly sponsorship hunt
No email list leaves a $2M business one algorithm change from collapse
Conversion rate optimisation
YouTube
What Tesla's checkout process teaches about conversion design
Noah Kagan
January 11, 2021
Conversion rate optimisation
9
Pricing psychology
7
Copywriting
5
A $60,000 car purchase completed in under a minute — here's how
Remove nav links and colour only your CTA button to focus buyers
Fewer product options and payment flexibility directly reduce drop-off
How Gary Vee makes millions beyond ads and sponsorships
Noah Kagan
January 7, 2021
Business models
9
Bootstrapping
6
Audience attention is more valuable pointed at real businesses than micro-monetisation.
Speaking gigs alone earn Gary an estimated $6 million per year.
Empathy Wines went from zero to a $3–6M exit in under 12 months.