Matthew Volkwyn
About this creator
Matthew Volkwyn focuses on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Why they're in the library
Included for practical guidance on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Showing 166 digests for Matthew Volkwyn.
Copywriting masterclass: principles from a billion-dollar practitioner
Matthew Volkwyn
February 24, 2025
Copywriting
10
Pricing psychology
6
Pricing strategy
5
Teaching a salesperson to write beats teaching a writer to sell.
Three words — this, it's, that — control psychological distance in copy.
Only learn from copywriters who've generated $10M+ in client sales.
How to choose a copywriting course or coach without wasting money
Matthew Volkwyn
February 21, 2025
Courses give information; one-on-one feedback is what makes you good
Spending $35K on coaching taught: time beats money every time
Fake gurus recycle one client's results as multiple testimonials
Copywriting as a core skill: how to reach $10k/mo and beyond
Matthew Volkwyn
February 18, 2025
Copywriting
9
Conversion rate optimisation
7
Prospecting & outreach
6
In 2025, copywriting alone won't scale — strategy skills are essential
Same words, 100x impact: target clients at $1M/mo, not $10k
Daily writing for 90 days puts you in the top 10–20% of copywriters
Pricing psychology
YouTube
Copywriting, economics, and the psychology of buying with Alen Sultanic
Matthew Volkwyn
February 15, 2025
Pricing psychology
9
Copywriting
8
Pricing strategy
7
Buyers pay to keep a feeling they already have, not to get one.
The business that loses most on the first sale wins long-term.
Your buying pattern is your selling pattern — mismatch kills conversions.
Prospecting & outreach
YouTube
How to grow a copywriting business writing for personal brands
Matthew Volkwyn
February 10, 2025
Prospecting & outreach
9
Business models
7
Copywriting
5
Personal brands have untapped email lists — that's your entry point.
Name-dropping a known client beats any revenue claim in a pitch.
Relationships outperform job boards, even against far more experienced copywriters.
Founder interviews
YouTube
From Factory Worker to Six-Figure Copywriter: Pierre-Louis Gigatti's Blueprint
Matthew Volkwyn
February 7, 2025
Founder interviews
10
Prospecting & outreach
7
Copywriting
6
Seven euros left, first client landed 20 days into copywriting.
Retention and voice-matching beat viral income spikes every time.
Non-native accent is an asset; pronunciation and listening beat scripts.
Prospecting & outreach
YouTube
How I Closed My First Copywriting Client for $1,500
Matthew Volkwyn
February 3, 2025
Prospecting & outreach
8
Copywriting
7
Resilience & grit
5
Shift from 'how do I get paid' to 'how do I help' closed the deal.
Free emails for a brand you love beats cold outreach every time.
One testimonial and strong writing landed the second client immediately.
How storytelling and empathy drive better copywriting
Matthew Volkwyn
January 27, 2025
Copywriting
10
Deep work & focus
6
Story isn't a technique — it's the mechanism by which copy actually works
Mining reviews and Reddit comments beats any AI for finding resonant language
A fiction background is a copywriting advantage; the best have already moved on
Identity & self-belief
YouTube
Eight copywriting lessons from eight years of practice
Matthew Volkwyn
January 24, 2025
Identity & self-belief
8
Copywriting
7
Work-life balance
6
Ask 'so what?' to every claim — features don't sell, benefits do.
Focusing on client outcomes, not your own income, closes the first deal.
Four clients max — beyond that, burnout erases everything you've built.
How a mother of four built a copywriting career around family life
Matthew Volkwyn
January 20, 2025
Copywriting
9
Productivity & habits
8
Public speaking
5
Constraints from parenting kill procrastination — forcing better, faster writing
Life experience makes you more hireable than younger copywriters with more time
AI can't replicate human emotional resonance — personal brand copy is safe
Prospecting & outreach
YouTube
How to Hit $10k/mo as a Copywriter: Five Core Principles
Matthew Volkwyn
January 17, 2025
Prospecting & outreach
9
Branding
8
Productivity & habits
6
Build a professional personal brand — most copywriters hide, so standing out is easy.
Target personal-brand clients who offer recurring retainers, not one-off projects.
Consistent daily action beats burst-and-burnout outreach cycles every time.
Email Marketing Strategy That Generated $40M for Clients
Matthew Volkwyn
January 13, 2025
Email marketing
10
Automation & tools
6
Pricing psychology
5
Every email send has a dollar opportunity cost — treat it as ad spend against yourself.
80% proven controls, 20% tests: the formula for predictable email revenue growth.
Checkout friction before payment kills conversions — collect money first, credentials after.
Prospecting & outreach
YouTube
Four Secrets to Closing Premium Copywriting Deals in 2025
Matthew Volkwyn
January 6, 2025
Prospecting & outreach
9
Branding
7
Feature prioritisation
5
Personal brands pay $3K–$15K/month for writers who nail their voice.
Premium gigs circulate privately — referral networks beat job boards every time.
Full-stack copywriters close deals email-only writers are forced to walk away from.
Identity & self-belief
YouTube
Stop caring what people think to grow as a copywriter
Matthew Volkwyn
January 3, 2025
Identity & self-belief
9
Resilience & grit
7
Over-caring about others' opinions is the only thing keeping you stuck.
Perfectionism and waiting until you're ready are forms of avoidance.
Every path is hard — choose the one that leads somewhere worth going.
Identity & self-belief
YouTube
Why copywriters fail to sustain income and how to build lasting success
Matthew Volkwyn
December 30, 2024
Identity & self-belief
9
Prospecting & outreach
7
Outsourcing & delegation
5
Sustaining income is harder than hitting it — most copywriters fail here
Being known and positioned beats being the best writer
Treating copywriting as a real business, not a skill, changes everything