Matthew Volkwyn
About this creator
Matthew Volkwyn focuses on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Why they're in the library
Included for practical guidance on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Showing 166 digests for Matthew Volkwyn.
Pitching investors
YouTube
Scaling a copywriting business from six figures to seven
Matthew Volkwyn
April 18, 2025
Pitching investors
9
Management
7
Pricing strategy
6
Higher-leverage copy projects unlock income ceilings faster than volume
Consulting: one client paid $15k for calls worth $500k to their business
Agency and offer paths suit different personalities — choose based on honest self-assessment
How One Copywriter Built a $10k/Month Client Over Three Years
Matthew Volkwyn
April 14, 2025
Case studies
9
Prospecting & outreach
7
Delegation
6
Florian grew one client from $3k to $10k+/month over three years through relationship-building, not cold outreach.
Premium retainers are created by deepening trust inside existing clients, not by finding new ones.
The CMO's departure opened an executive slot; Florian was called first because trust was already established.
How to identify copywriting gurus to avoid and who to learn from instead
Matthew Volkwyn
April 11, 2025
Copywriting
9
Case studies
6
Most copy coaches have never made $10M for a client — filter them out
Five red flags that expose gurus who can't deliver real results
27 vetted copywriters worth your time and money, ranked by trust
How to Scale Info Offers to Seven Figures: From Copywriter to Offer Owner
Matthew Volkwyn
April 7, 2025
Copywriting
9
Prospecting & outreach
7
Customer discovery
6
Audience research and post-purchase surveys drive million-dollar controls.
Hook is fourth in the process — big idea and zeitgeist come first.
Build negotiation skills to $15K/month before chasing equity deals.
Identity & self-belief
YouTube
Four identity traps that stop copywriters from making money
Matthew Volkwyn
April 5, 2025
Identity & self-belief
10
Resilience & grit
7
Your self-image, not your skills, is the real income ceiling.
Perfectionism kills output; aim for 7/10 and ship.
Most copywriters quit just before results finally arrive.
How a 19-year-old copywriter built a $25k/month freelance business
Matthew Volkwyn
March 31, 2025
Case studies
9
Prospecting & outreach
7
Identity & self-belief
6
Case studies beat retainers: one result closes the next ten deals.
Fewer applicants, easier entry: ads copy vs 260 competing email writers.
Upsell the result to the client, not a price increase to your invoice.
Prospecting & outreach
YouTube
12 client-getting strategies for freelance copywriters earning six figures
Matthew Volkwyn
March 28, 2025
Prospecting & outreach
9
Content marketing
6
Referrals beat cold outreach — ask right after delivering success.
Direct mail has almost zero competition and high conversion rates.
Targeting big clients gives better results, referrals, and easier copy.
How a copywriter grew into a marketing manager role at an 8-figure brand
Matthew Volkwyn
March 24, 2025
Case studies
10
Copywriting
7
Delegation
6
"Do you need help?" closed an 8-figure client — not a sales call
Story-to-principle emails doubled a membership to 1,200 in one Black Friday
Create the role that doesn't exist yet by naming what's falling through the cracks
Productivity & habits
YouTube
Five ways to prevent copywriting burnout and protect your income
Matthew Volkwyn
March 21, 2025
Productivity & habits
9
Work-life balance
8
One preventable burnout cost a copywriter $36,000 in lost retainers.
Creative work maxes out at six quality hours — longer days are a myth.
Three operating phases: acceleration, maintenance, recovery — know which you're in.
Pricing psychology
YouTube
From 10K to 29K a Month: Copywriter's Pricing and Growth Playbook
Matthew Volkwyn
March 17, 2025
Pricing psychology
9
Pricing strategy
8
Outsourcing & delegation
6
Charge 8K+ per client or you don't actually want 25K months.
Work with big-spend brands where ROI justifies premium pricing easily.
Delegate early — you are always the bottleneck at 25K.
Prospecting & outreach
YouTube
How to land and grow high-paying copywriting retainers
Matthew Volkwyn
March 14, 2025
Prospecting & outreach
9
Resilience & grit
7
Branding
6
Why 95% of people would quit if they knew the real timeline
Replace low-paying clients instead of stacking more
Personal brand multiplies luck and locks in $10k+ permanently
Prospecting & outreach
YouTube
How elite copywriters win clients by demonstrating skill, not selling themselves
Matthew Volkwyn
March 11, 2025
Prospecting & outreach
9
Content marketing
7
Iteration & feedback loops
6
Lead with specific insights, not pitches — pre-sell clients before any call.
Email is the hardest copy format; VSLs and ads are more formulaic and learnable.
Audience and offer (80%) outweigh copy (20%) — find clients already running ads.
Copywriting research: the three C's done properly
Matthew Volkwyn
March 7, 2025
Most copywriters know the three C's but never go deep enough
Competitor sales pages reveal exactly what your customer wants
Start with businesses you've bought from — research is already done
From email copywriter to $50k/month: how Adam Warkhan scaled his freelance business
Matthew Volkwyn
March 3, 2025
Case studies
9
Prospecting & outreach
7
Pricing strategy
6
Why email copywriting has a hard income ceiling around $10k
Setting client boundaries is what unlocks profit, not more revenue
High revenue months can mean low profit if team costs spiral
Four ways to improve at copywriting fast
Matthew Volkwyn
February 28, 2025
Copywriting
9
Deep work & focus
5
Cross-industry copy consumption gives an edge most writers ignore.
Volume beats perfection: your 1,000th email eclipses your first.
Editing is where average copy becomes genuinely compelling.