How to write great copy even when you have writer's block

Matthew Volkwyn December 20, 2024

• Writer's block is being in your head, not the customer's.
• Reading competitor sales pages resets your buyer mindset fast.
• Great copy is edited into greatness — first drafts just clear the throat.

How to find and keep better copywriting clients

Matthew Volkwyn December 16, 2024

• Better clients come from becoming who you'd want to hire.
• Values misalignment drains energy and corrupts your own behaviour.
• Life experience — not formal training — is the real copywriting edge.

Millionaire Copywriter Reveals Why Work-Life Balance Is A LIE

Matthew Volkwyn December 13, 2024

Learn Copywriting Free: Analyze Pros, Build a Personal Brand

Matthew Volkwyn December 9, 2024

• Study top marketers' live ads and emails daily — it's free and already proven.
• A personal brand builds client trust faster than any portfolio or outreach.
• Do free work first; proven results convert into retainers and referrals.

Daily consistency habits that separate top copywriters from the rest

Matthew Volkwyn December 6, 2024

• Time existed in copywriting is not the same as time invested.
• Do your most important work first — the day will steal it otherwise.
• A clear why makes returning after setbacks fast and automatic.

Offer publishing: how copywriters can earn equity in client offers

Matthew Volkwyn December 2, 2024

• Own a percentage of the offer, not just a flat copywriting fee.
• Your low-ticket front end is a hidden sales mechanism, not just a product.
• If the creator can't stop reselling you, the product will convert.

Three habits that help copywriters outperform more experienced peers

Matthew Volkwyn November 29, 2024

• Most six-figure copywriters aren't posting — starting is your edge.
• Hiring an assistant at $3–4K/month turns 20 hours into $2,000 saved.
• Poor fitness quietly halves your output speed and creative quality.

How to start and grow a copywriting career in the creator economy

Matthew Volkwyn November 25, 2024

• YouTube creators with big audiences are starving for monetisation help.
• Versatile copywriters who say yes to VSLs and ads outcompete email specialists.
• AI inflates skilled copywriters' output; beginners using it as a crutch fall behind.

How to stay competitive as a copywriter in an AI-driven market

Matthew Volkwyn November 22, 2024

• AI amplifies your existing skill level — weak writers just produce more weak copy.
• Clients replaced by AI were never paying for real copywriting value.
• Full-stack copywriters who cover every format are the hardest to replace.

Why copywriters struggle to close clients and how to fix it

Matthew Volkwyn November 18, 2024

• Writing daily volume beats perfecting one email — reps build skill faster.
• Investing in mentorship costs less than the opportunity cost of not doing it.
• Mindset and beliefs are what clients hire — not testimonials or portfolio.

STOP Learning Copywriting from YouTube, Do This Instead…

Matthew Volkwyn November 15, 2024

Copywriting and media buying: why being a marketer first is the real edge

Matthew Volkwyn November 11, 2024

• Writing is only 10–20% of the job — numbers and offer matter more.
• A broken offer cannot be fixed by better copy, ever.
• Copywriters who skip the close are actually just content writers.

How two copywriters close clients without scripts

Matthew Volkwyn November 8, 2024

• Experienced clients spot sales scripts instantly — ditch them
• Strong referrals close over email, no call required
• The real close happens before you ever get on a call

How a copywriter reached six figures: habits, mindset, and craft

Matthew Volkwyn November 4, 2024

• Eight months of zero income before the first retainer — what that sacrifice looks like
• Paying strangers $100 to interview them unlocked a $100k client
• Why AI is a skill-killer for beginners, and what to do instead

Three Environment Changes That Help Copywriters Earn More

Matthew Volkwyn November 1, 2024

• Physical cash on your desk normalises high-ticket pricing.
• Natural light and a clean workspace directly boost income.
• Proximity to higher earners raises your income ceiling fast.