How to write great copy even when you have writer's block

Executive overview

Writer's block comes from being stuck in your own head — obsessing over clients, feedback, and judgment instead of the customer. The fix is a three-step process to shift perspective before you write.

Get out of your head and into the customer's mind — then just start writing.

Step 1: Immerse in your market

• Read competitor sales pages for 20 minutes to re-enter the customer's headspace.
• Competitor copy pulls you back into the buying mindset — you feel the sales energy firsthand.
• Watch video testimonials or customer-relevant content to reconnect with your audience.
• Avoid rabbit holes: browsing competitor ads can turn into 35 minutes of distraction.

Step 2: Get out into your environment

• Physical environment — nature, a busy street, a park — breaks the mental loop.
• People and conversation are underrated: talking random ideas with other copywriters often produces the best angles.
• Stupid, throwaway ideas said out loud frequently become the best-performing emails.
• Anything that pulls you out of your own head and back toward the prospect works.

Step 3: Just start writing

• Write even if it's bad, boring, or makes no sense — get words on the page.
• Flow returns after a few sentences or paragraphs; don't wait for inspiration to begin.
• Produce more than you need — you can always edit down, never edit up from nothing.
• Great copy is not written, it's edited into greatness from an average first draft.
• Write several average drafts in a bad headspace; return in a better one to make them world-class.