How to compete with big brands in Google search
Ahrefs
April 1, 2020
- Top-ranking pages gain backlinks on autopilot, compounding their lead.
- Chasing big keywords before you have the audience is wasted effort.
- Build authority on low-competition terms first, then scale up.
How to find keywords your competitors rank for using Ahrefs
Ahrefs
April 1, 2020
SEO
9
Content marketing
5
- Top pages report reveals competitor traffic faster than organic keywords view
- Low referring-domain pages are easiest to outrank — prioritise those
- Competing domains report lets you chain outward to find more rivals
Publishing frequency doesn't drive SEO traffic — keyword focus does
Ahrefs
April 1, 2020
SEO
9
Content marketing
7
- Publishing less often can still grow traffic consistently month over month.
- One article ranking for 9,000 keywords beats dozens of unfocused posts.
- SEO traffic is predictable; use competitor URLs to estimate potential before writing.
How building a large audience replaces manual link building
Ahrefs
April 1, 2020
SEO
9
Content marketing
7
- 80% of Ahrefs backlinks arrive naturally via audience broadcast
- Emailing a heads-up still counts as manual — true natural links need no targeting
- No audience yet? Manual link building is unavoidable until you build one
How to find the right keyword to target using search traffic data
Ahrefs
April 1, 2020
- Low-volume queries can drive real traffic through hundreds of ranking variants.
- The top keyword column reveals the highest-traffic phrasing — target that.
- Four steps from brainstorm to a prioritised content idea list.
Content marketing
YouTube
How to create unique content that stands out
Ahrefs
April 1, 2020
Content marketing
9
SEO
7
- Proprietary data, experience, and expert access are your content edge.
- Challenging conventional wisdom with real survey data earns hundreds of links.
- Fewer people do hard original work — less competition for those who do.
Four guest blogging hacks to get more links in less time
Ahrefs
April 1, 2020
SEO
9
Content marketing
7
- Pitch more blogs than you can handle to create a waiting queue.
- Linking to other guest posts passes PageRank and earns goodwill.
- Target unlinked domains — each new site adds more ranking power.
How Ahrefs keyword difficulty score actually works
Ahrefs
April 1, 2020
- KD is an average of referring domains in top 10 results — not a ranking guarantee.
- Outliers skew the average; always review actual top 10 pages before targeting a keyword.
- Use 'Best by links' in Site Explorer to find your realistic KD ceiling.
Content marketing
YouTube
Blogging for Business: growing blog traffic into a customer acquisition channel
Ahrefs
April 1, 2020
Content marketing
9
SEO
8
- Traffic that doesn't convert into customers is worthless
- Ahrefs 10x'd blog traffic using strategies condensed into 10 lessons
- Bonus interviews with Noah Kagan, Brian Harris, and Ramsey Tapling
How to audit your blog's existing content for SEO gains
Ahrefs
April 1, 2020
SEO
9
Content marketing
6
- Updating old articles beats publishing new ones for quick traffic wins.
- Merge duplicate topic articles into one; use 301 redirects to consolidate backlinks.
- Wrong keyword targeting kills traffic — re-optimizing existing posts can recover it fast.
How to generate keyword ideas with keyword research tools
Ahrefs
April 1, 2020
- Google Keyword Planner hides exact volumes unless you run paid ads.
- Clickstream data powers Ahrefs' 4.6 billion query keyword database.
- A KD filter of zero surfaces rankable keywords with almost no backlinks.
Hiring & recruitment
YouTube
When to hire a second-in-command: signals and sequencing
Cameron Herold
April 1, 2020
Hiring & recruitment
8
Outsourcing & delegation
6
- Hire an EA before a COO — clear admin first
- Second-in-command typically needed at 30–50 employees
- Title should match role, not jump straight to COO
Content marketing
YouTube
Blogging for business: focus on customers, not traffic
Ahrefs
March 21, 2020
- Traffic is a vanity metric — sales per month is the only KPI that matters.
- Ahrefs grew 10x in visits by targeting buyers, not maximising reach.
- Your blog is a customer acquisition channel, not a traffic channel.
Cash flow management
YouTube
How much to spend after raising your seed round
Y Combinator
October 18, 2019
Cash flow management
9
Fundraising & VC
6
- Running out of money is a top-two reason startups die.
- Most seed-funded companies never raise a Series A.
- Park half your seed round separately to force frugality.
Identity & self-belief
YouTube
Bill Gallagher on coaching founders to scale up
Bill Gallagher
August 27, 2019
Identity & self-belief
7
Goal setting
5
- Flat growth is a founder problem, not a strategy problem
- You have the company you deserve — scaling means changing yourself
- A coach surfaces the vision founders are afraid to say out loud