Telling the brutal truth to your team in a crisis
Bill Gallagher
November 10, 2020
Communication
9
Resilience & grit
6
- Hiding fears from your team keeps you stuck and alone
- Admitting you have no plan can unlock collective breakthroughs
- One founder doubled his company after telling his team the brutal truth
Telling the brutal truth unlocks your team's problem-solving power
Bill Gallagher
November 10, 2020
Communication
8
Case studies
6
- Hiding a crisis from your team keeps you stuck alone.
- Admitting 'I have no plan' opened the door to a breakthrough.
- Radical honesty helped double the business within one year.
Conversion rate optimisation
YouTube
Headlines and buttons work best together, not in competition
Joanna Wiebe
August 27, 2020
Conversion rate optimisation
9
Copywriting
7
- A generic button killed a winning headline's conversion potential.
- Specific button copy alone drove a 123.9% lift at 100% confidence.
- Optimising both headline and button outperformed button-only by 64%.
Long-term planning
YouTube
Scaling up during a crisis: strategy, leadership, and mindset
Bill Gallagher
August 14, 2020
Long-term planning
8
Management
7
Resilience & grit
6
- Playing not to lose means missing the chance to lead recovery.
- Two tools above all else: get your team right, nail your vision.
- Your habits set the ceiling — the leader is the real bottleneck.
Five criteria for writing powerful marketing headlines
Joanna Wiebe
August 13, 2020
- Clear beats clever — write headlines at grade 6 reading level.
- Mirror the exact words visitors used to find you.
- Lead with emotion-driven benefits before the reader can leave.
Building employee connection into leadership decision-making
Cameron Herold
July 7, 2020
Culture building
7
Management
6
- A head of people makes empathy a structural role, not a personality trait.
- Skip-level meetings give CEOs unfiltered access to frontline teams.
- Eliminating offices forces leaders into daily proximity with their people.
Strava's early days: low expectations, humble beginnings, big tailwinds
Noah Kagan
May 29, 2020
Origin stories
9
Goal setting
5
- Success = Results minus Expectations: how sandbagging ambition unlocked freedom
- Strava's segment feature came from one athlete's obsession with data visualisation
- Facebook normalised sharing workouts publicly — without it, Strava couldn't exist
How to restart company culture and remove the wrong people
Cameron Herold
May 26, 2020
Culture building
9
Management
7
- Fire all cultural misfits on the same day — cut deep, cut once.
- Survivor guilt is real but fades within two to four weeks.
- Presence beats policy: sit with the team, ask how they feel.
How core values shape hiring, decisions, and brand identity
Rick Fawcett - Expert EOS Implementer
April 24, 2020
Culture building
8
Business operating systems
5
- Your brand becomes whatever value you consistently hire against
- Core values make delegation safer by aligning decisions automatically
- EOS helps you identify the values already driving your best people
Building a high-performance team by focusing on unique abilities
Cameron Herold
April 8, 2020
Delegation
8
Productivity & habits
5
- Stop fixing weaknesses — build teams around what energises people.
- Reassign draining tasks to someone who genuinely loves doing them.
- Matching tasks to strengths accelerates growth across the whole team.
How to optimise your content for a target keyword
Ahrefs
April 1, 2020
SEO
9
Content marketing
6
- 75% of top-ranking pages don't mention their target keyword once
- Matching searcher intent alone handles 80% of on-page optimisation
- Strong content beats keyword engineering every time
Content marketing
YouTube
Why great blog content is your best marketing strategy
Ahrefs
April 1, 2020
Content marketing
9
Growth hacking
6
- Bad content makes every promotion tactic useless — quality comes first
- Ahrefs content trended on Reddit and Growth Hackers with zero marketing effort
- Ask before publishing: would anyone email this article to a friend?
How to rank for more keywords by expanding your existing content
Ahrefs
April 1, 2020
SEO
9
Content marketing
6
- A #5 ranking page can still earn 9,000 monthly visits from keyword variations.
- Find traffic gaps by checking what competitors rank for that you don't.
- Add keywords naturally as new paragraphs, not as stuffed-in phrases.
How to convert blog visitors into email subscribers
Ahrefs
April 1, 2020
Email marketing
8
Conversion rate optimisation
7
Content marketing
5
- A first-time visitor who leaves unsubscribed is lost forever.
- Technical and psychological tactics both drive list growth.
- Beating the flatline matters more than chasing traffic spikes.
How to find low-competition keyword ideas using Content Explorer
Ahrefs
April 1, 2020
- Filter 846 million pages to find high-traffic, zero-backlink opportunities.
- Most published content gets almost no search traffic from Google.
- Domain rating caps what you can rank for, even with no backlinks.