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How core values shape hiring, decisions, and brand identity
Executive overview
Most companies have stated values but don't use them operationally. Core values do three jobs: filter who gets hired, make delegation easier, and define your brand to the outside world.
The EOS framework helps leadership teams identify and codify the values that already drive their best people — so those values can be applied consistently at scale.
The brand you're known for is the value you hire against.
What core values actually do
- Filter hiring: managers and employees who reflect the values get in; others don't
- Make decision-making consistent enough to delegate safely
- Define how the outside world perceives the organisation over time
Real-world examples
- Starbucks: warmth and belonging — hired for it from the start, now inseparable from the brand
- Apple: innovate
- Southwest Airlines: fun-loving
- Amazon: customer obsession
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