Pricing psychology
YouTube
Why you should never give your product away for free
StoryBrand With Donald Miller
August 5, 2019
Pricing psychology
9
Pricing strategy
6
- Every disengaged workshop attendee had come for free — no exceptions.
- Zero cost means zero respect, and zero respect means zero results.
- Discounts beat free: even half-price preserves the emotional stake.
How to keep your company from crashing
StoryBrand With Donald Miller
August 5, 2019
Case studies
9
Automation & tools
6
- Overhead is the silent killer — it crashes companies, not bad products.
- Think of your business as an airplane: wings, engine, body.
- Fund sales first, product second; let overhead grow last.
Cash flow management
YouTube
How to predict future revenue using lead and lag measures
StoryBrand With Donald Miller
August 5, 2019
Cash flow management
9
Processes & SOPs
7
- Revenue is a lag measure — you can't change yesterday's number
- Lead measures like emails sent predict future revenue before it happens
- Daily lead measure data lets you fix problems weeks before revenue drops
How to calculate and increase your value as an employee
StoryBrand With Donald Miller
August 5, 2019
Unit economics
8
Prospecting & outreach
5
- Your worth is your open-market replacement cost — not your tenure
- One employee's VIP idea generated $48k extra in a month
- Visible, measurable contributions are the only path to raises
How to change someone's mind using a four-step formula
StoryBrand With Donald Miller
August 5, 2019
Communication
9
Objection handling
6
- Saying "you are right" is almost magical for opening minds
- People ask subconsciously: does your position affirm my identity?
- Affirm the person after disagreeing — it signals respect, not weakness
Conflict resolution
YouTube
Conflict avoidance creates more conflict, not less
StoryBrand With Donald Miller
July 29, 2019
- Avoiding conflict doesn't remove it — it makes it grow
- Conflict is a healthy, inevitable byproduct of collaboration
- Engaging conflict respectfully protects your career and relationships
How repeatable tasks tied to revenue create job security
StoryBrand With Donald Miller
July 26, 2019
Management
9
Processes & SOPs
5
- If no one can say what you'd lose, you're first to go
- Repeatable revenue-linked tasks are the only real job security
- Define your own task list — don't wait for your boss
Assertiveness vs aggression: how to state what you want without anger
StoryBrand With Donald Miller
July 25, 2019
- Passive avoidance builds into anger — not the same as assertiveness
- Assertive means stating facts without emotion, judgment, or pressure
- Repeat what you want calmly; stop talking if emotion takes over
Two-idea marketing message that works every time
StoryBrand With Donald Miller
July 25, 2019
- The human brain processes only 5–9 ideas at once.
- Every message needs exactly two ideas: problem, then solution.
- Repeat the problem to agitate it, then repeat your product as the fix.
Identity & self-belief
YouTube
Bill Gallagher on coaching founders to lead from purpose
Bill Gallagher
July 24, 2019
Identity & self-belief
8
Management
5
- Flat growth usually points to the founder, not the strategy
- Scaling requires changing who you are, not just the team
- Your personal 'why' is as important as your business 'why'
Closing techniques
YouTube
How to frame a raise request to get a yes
StoryBrand With Donald Miller
July 22, 2019
Closing techniques
8
Pricing strategy
5
- Asking right after a win triggers defensiveness — timing is everything
- Frame the raise as a cut of future earnings, not past ones
- Even non-revenue roles can tie a raise to a productivity dollar estimate
Every marketing message should be about one thing
StoryBrand With Donald Miller
July 19, 2019
Copywriting
9
Content marketing
6
- More than one point per message means people remember nothing.
- Extra details open story loops your audience expects you to close.
- One message, one punchline — across emails, videos, and landing pages.
Managing energy, not time, to get more done
StoryBrand With Donald Miller
July 19, 2019
Communication
9
Resilience & grit
5
- Productivity is an energy problem, not a time problem.
- Wasting energy on things you can't change kills output.
- Define goals, then ruthlessly protect your energy for them.
Productivity & habits
YouTube
How to identify and protect your moneymaker role
StoryBrand With Donald Miller
July 16, 2019
Productivity & habits
9
Delegation
7
Processes & SOPs
5
- Every leader has one role that costs the most if neglected.
- Block time for your moneymaker and never trade it away.
- Find and defend the moneymaker for every team member too.
Why early startups must do things that don't scale
Y Combinator
July 16, 2019
Pivoting
8
Customer discovery
7
Processes & SOPs
5
- Unscalable manual work is the only path to eventually scaling.
- Skip the handmade effort early, and you'll never get big.
- Heavy manual work for first customers is always worth it.