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Bill Gallagher on coaching founders to lead from purpose
Executive overview
Flat growth is often a leadership problem, not a strategy problem. A coach's first task is uncovering who the founder truly wants to be — the answer they don't say out loud.
You have the company you deserve right now — scaling requires changing yourself, not just the team.
What a coach actually does
- A coach has you do what you don't want to do so you can become who you've always wanted to be
- The first task: find out who the founder truly wants to be — the answer they're afraid to say out loud
- Works from personal strengths, then addresses areas of weakness directly
The founder's role in company growth
- Strategy can be "dialed in" and growth still flat — the bottleneck is often the leader
- Scaling requires addressing who you are, not just team habits or execution
- Personal "why" mirrors the business "why" — deep, emotionally grounded, specific
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