Hiring & recruitment
YouTube
Internal vs external COO: how to decide which is right
Cameron Herold
September 27, 2023
Hiring & recruitment
9
Management
5
- Write the scorecard before you pick the candidate, not after.
- COO success is about people leadership, not functional expertise.
- Promoting a top performer without the right skills harms everyone.
How company offsites align leadership teams and surface blind spots
GaryVee
September 27, 2023
Management
9
Vision & mission
6
- Offsites are the highest-leverage moment to realign a leadership team.
- One question exposed that most leaders underinvest in developing their people.
- Moving people from strangers to family unlocks everything you're trying to achieve.
Seven tips for writing effective email CTAs
Joanna Wiebe
September 27, 2023
Copywriting
9
Email marketing
8
- One CTA per email can lift sales by over 1,600%.
- Button placement, colour contrast, and whitespace decide clickability.
- Best practices are based on other audiences — always test your own.
Business operating systems
YouTube
Using a weekly scorecard to run your business on objective data
EOS Worldwide
September 26, 2023
Business operating systems
8
Processes & SOPs
5
- Replace gut decisions with 5–15 objective measurables tracked weekly.
- A scorecard cuts through ego, opinion, and anecdotal feedback.
- When numbers still lag, the Getting What You Want tool refocuses the team.
Long-term planning
YouTube
When to say no to press and speaking appearances
Neil Patel
September 25, 2023
Long-term planning
8
PR & media
7
- Most press appearances don't drive ROI — only brand exposure.
- Ask three questions before accepting: audience, content fit, reach per episode.
- Saying no protects your scarcest resource: time and attention.
Why CEOs must invest in their leadership team, not just themselves
Cameron Herold
September 22, 2023
- Growing only your own skills while neglecting your team guarantees a losing company.
- Your COO and managers need dedicated training, coaching, and peer communities too.
- 1-800-GOT-JUNK scaled by developing the whole leadership team, not just the CEO.
Hiring & recruitment
YouTube
Finding the right seat: matching people to roles they love
EOS Worldwide
September 21, 2023
- Good values fit alone doesn't mean someone will perform well
- Right seat = work someone loves doing and executes well
- Misplaced employees hurt both themselves and the organisation
Community building
YouTube
How shared struggle eases anxiety for EOS integrators
EOS Worldwide
September 20, 2023
Community building
7
Resilience & grit
6
Communication
5
- Shared purpose in the room dissolves integrator anxiety instantly
- Live IDS sessions reveal others face the exact same problems
- Camaraderie turns shared struggle into productive forward momentum
8 lead generation ideas to grow your email list
Joanna Wiebe
September 20, 2023
Email marketing
9
Conversion rate optimisation
6
- Eight concrete tactics to trade value for email addresses
- Free trials with onboarding sequences can upsell to paid plans
- Quizzes and email courses are low-effort, high-retention list builders
When two visionaries share a company: dividing roles with EOS
EOS Worldwide
September 19, 2023
- Two visionary co-founders can't both avoid the integrator role
- Naming your role lets you own weaknesses without conflict
- EOS framework validates what each founder can and cannot do
When two visionaries share a company: finding the integrator role
EOS Worldwide
September 19, 2023
Management
8
Business operating systems
5
- Two visionary co-founders often leave the integrator role unfilled
- One partner may default to integrator habits despite a visionary profile
- Honest self-awareness about weaknesses is the foundation of role clarity
Integrating acquired companies: culture first, systems later
Cameron Herold
September 18, 2023
Culture building
10
Management
7
Processes & SOPs
5
- Lead with core values and trust, not software and processes.
- Phased three-year brand transition prevents alienating legacy employees.
- Informal offsites build the real relationships that make mergers work.
What separates mediocre marketers from standout ones
Neil Patel
September 16, 2023
Growth hacking
8
Content marketing
6
- Leaning on AI for answers signals shallow thinking to interviewers
- Platform dependency is a business risk; own your audience
- Long-term beats short-term: expect no ROI for 2–3 years on content
Business operating systems
YouTube
EOS Vision: the 8 questions that align an organisation
EOS Worldwide
September 14, 2023
Business operating systems
9
- Shared answers to 8 questions create organisational alignment and clarity.
- From core values to quarterly Rocks — each question builds the vision.
- Agreement on the answers is where the real magic happens.
Four tips to improve email open rates
Joanna Wiebe
September 13, 2023
- Tuesday and Thursday outperform Saturday for open rates
- Triggered emails tied to user actions stay relevant longer
- Shorter sequences under three days drive higher engagement