Five tips for finding sales copy messages that convert

Joanna Wiebe September 6, 2023

• Mine sales calls to learn what prospects need to hear first
• 3- and 4-star reviews beat 5-star for honest customer language
• Validate every insight across at least three data sources

Why email newsletters are making a comeback with personalisation

Neil Patel September 4, 2023

• Generic email blasts are dead — segmentation and personalisation revive them
• Tag subscribers at sign-up to send 8–10 tailored variants per campaign
• New in-email checkout tech could eliminate website drop-off entirely

AI's real business impact is employee fear, not automation

Cameron Herold September 4, 2023

• The real AI threat is workforce fear and paralysis, not job replacement.
• Only employees who refuse to use AI are actually at risk.
• One hour a week of hands-on AI play cuts fear and builds capability.

100 million YouTube views earning $900: what went wrong

Neil Patel September 2, 2023

• 109 million views earned $900 — the Partner Program was never enabled
• Viral reach in low-CPM niches almost never converts to meaningful revenue
• Niche content for one specific persona outearns broad viral content

5 Practical Tips for Wireframing Copy Effectively

Joanna Wiebe August 30, 2023

• Use rectangles and gray placeholders to structure copy wireframes cleanly.
• Strip out all colour so clients stay focused on the copy itself.
• Consistent type sizing and proactive recommendations signal professionalism.

Three principles for scaling a business without burning out

Dan Martell August 28, 2023

• Growth returns time to you — if you keep delegating what drains you
• A business that needs you to run is fragile and limits your life
• Retirement is an outdated concept; build work you never need to escape

Managing ADHD as an entrepreneurial superpower, not a deficit

Cameron Herold August 27, 2023

• ADHD peripheral awareness is a structural edge in business
• Hyper-focus is a liability for entrepreneurs, not an asset
• Delegation and prioritisation replace medication as the control mechanism

Why Google reviews are a compounding asset for local businesses

Cameron Herold August 25, 2023

• Businesses with 2,500 reviews crush competitors sitting at 50.
• Capture reviews at peak happiness — right as customers leave.
• Every review compounds; volume wins search, not quality alone.

The Biggest Lesson Neil Learned From Sending Out 255 Million Emails

Neil Patel August 24, 2023

How to tell existing clients you're raising your rates

Joanna Wiebe August 24, 2023

• Just tell them directly — clients are already used to rate increases
• Explain why your rates are rising; gratitude sets the right tone
• Some clients will walk; that's expected and fine

Aligning your team around a shared business vision using EOS

EOS Worldwide August 23, 2023

• Plateau and exhaustion often signal a team lacking shared direction
• The VTO: a two-page roadmap answering eight core company questions
• State-of-the-company addresses keep the whole organisation vision-aligned

Bringing discipline and accountability with EOS Traction tools

EOS Worldwide August 23, 2023

• 90-day Rocks replace chaotic priorities with focused, achievable goals
• Level 10 meetings and Meeting Pulse drive real team accountability
• Align Rock planning with long-term targets to close the execution gap

Solving recurring business issues with EOS's IDS tool

EOS Worldwide August 23, 2023

• Why the same problems keep recurring: you're fixing symptoms, not causes
• IDS tool gets teams to root cause inside a structured meeting agenda
• Psychological safety is a prerequisite — silence kills permanent solutions

Systemising core processes to regain business control

EOS Worldwide August 23, 2023

• Document the 20% of activities that drive 80% of results
• Inconsistent employees signal undocumented or unfollowed processes
• The Followed By All checklist turns documentation into real consistency

Building the right people structure for your business goals

EOS Worldwide August 23, 2023

• Structure must come before evaluating who fills the seats
• People issues are the most common frustration for business leaders
• The People Analyzer turns gut feel into objective team assessment