Five value proposition formulas for writing stronger headlines
Joanna Wiebe
August 23, 2023
- Five plug-and-play formulas turn your value prop into a headline
- Transformation formula: turn what they have into what they want
- Only highlight a differentiator if your prospect actually cares about it
LinkedIn's new creator and recruiting features worth using
Neil Patel
August 19, 2023
Social media
9
Hiring & recruitment
7
Community building
5
- Collaborative posts can multiply reach from thousands to 207,000 impressions.
- Job-seekers can now signal interest in companies before recruiters reach out.
- Daily posting for 30 days is the single highest-leverage action to take.
How to turn B players into A players
Cameron Herold
August 18, 2023
Management
9
Delegation
5
- Skill gaps and values gaps require completely different fixes
- Behaviour and core values are deeply ingrained — often unchangeable
- Sometimes the right answer is removing them from the team entirely
How Cadence Travel rebuilt structure and clarity with EOS after the pandemic
EOS Worldwide
August 18, 2023
Case studies
9
Business operating systems
7
- Pandemic halved headcount; company came back stronger at 85 people
- An org chart with no accountability is functionally worthless
- Using a professional EOS implementer beats the cost of DIY cleanup
How a founder's daily energy shapes company momentum
EOS Worldwide
August 16, 2023
Management
8
Motivation
6
- Your personal energy sets the tone for the entire organisation.
- Positive openness drives momentum; resistance visibly slows it.
- Consistency across every meeting compounds into cultural impact.
How to match your client's brand voice in four steps
Joanna Wiebe
August 16, 2023
Copywriting
9
Processes & SOPs
5
- Always use raw, unedited client writing — not polished copywriter work.
- Three free tools objectively measure grade level, tone, and sentence style.
- A simple keyword cheat sheet keeps voice consistent across every draft.
Which industries pay best for freelance copywriters
Joanna Wiebe
August 10, 2023
Copywriting
8
Pricing strategy
6
- Client margins matter more than industry when choosing copywriting work
- SaaS pays best due to structurally higher margins on digital products
- E-commerce works if clients sell high-ticket or high-volume products
The COO's core daily responsibilities
Cameron Herold
August 9, 2023
Management
9
Delegation
6
- Every COO role is shaped by what the CEO lacks or avoids
- Watch the 'virtual bench' — developing emerging leaders is core work
- Strategic visibility across all business units beats micromanagement
Testimonials & social proof
YouTube
Four tips for getting great client testimonials
Joanna Wiebe
August 9, 2023
Testimonials & social proof
8
- Writing the testimonial yourself gets better results, faster.
- Three questions turn vague praise into specific, persuasive proof.
- No-endorsement contracts aren't a dead end — joint events work.
Prospecting & outreach
YouTube
How 50 YC founders got their very first customers
Y Combinator
August 9, 2023
Prospecting & outreach
9
Customer discovery
6
- Cold email, LinkedIn, and door-to-door still win first customers
- Reddit waitlist hit 1,000 signups in 24 hours with no product
- First contract signed with no code — built and shipped in seven days
Business structure
YouTube
What is a 147C letter and how to get one from the IRS
HR Party of One
August 8, 2023
- A 147C letter replaces a lost CP575 as IRS EIN proof.
- Call 1-800-829-4933 to get one by fax the same day.
- Your bank or old tax returns can provide your EIN faster.
Four leadership qualities that separate great leaders from average ones
Cameron Herold
August 7, 2023
Management
9
Identity & self-belief
6
- Ego dissolves team consensus — all leaders must shed it, not just the CEO
- Introspection means blaming yourself first, not the economy or others
- Empathy turns struggling team members into people who go through brick walls
Conversion rate optimisation
YouTube
Ad quality score still matters, but it's only one piece
Neil Patel
August 5, 2023
Conversion rate optimisation
9
Paid ads
7
- A quality score of 10 means nothing if no one converts.
- Landing page mismatch kills campaigns that look fine in-platform.
- Optimise the full funnel — checkout, upsells, and follow-ups included.
How a presenter's tone creates genuine community vulnerability
EOS Worldwide
August 4, 2023
Communication
8
Community building
6
Identity & self-belief
5
- Presenter tone drives group vulnerability more than any facilitation tactic.
- Room agreements and buy-in exercises only go so far.
- Authentic facilitator tone lets real community form over time.
Founder interviews
YouTube
How reading Traction transformed a COO's team and personal life
EOS Worldwide
August 3, 2023
Founder interviews
9
Business operating systems
6
- Self-implementing EOS reshaped team culture beyond the numbers
- Reading Traction together sparked an immediate, total conviction
- EOS made the team better humans, not just a better business