LinkedIn's new creator and recruiting features worth using

Executive overview

LinkedIn is rolling out features to help creators grow reach and recruiters find talent more efficiently. Two features stand out above the rest: collaborative posts and interest signals from job-seekers.

Post collaborations and interest-based recruiting are the only LinkedIn features worth prioritising right now.

Recruiting: interest signals

• Job-seekers can now signal interest in a specific company page without applying.
• Recruiters see who flagged interest and can reach out proactively.
• Higher close ratio than cold outreach; less time than manual sourcing.
• Best candidates rarely apply — outbound to signalled interest bridges that gap.

Creator growth: collaborative posts

• Collaborative articles let two creators co-author content; both audiences see it.
• Cross-profile exposure increases views, followers, and engagement for all collaborators.
• Example: a co-authored Reel grew from low thousands to 207,000 impressions.
• Same mechanic applies on LinkedIn — tag collaborators to multiply reach.

Other features released

• Individuals can now message company pages directly.
• Personalised writing suggestions for profiles and job descriptions.
• Skills can be added to the About section.
• Content performance dashboard: top posts, follower insights, top demographics.
• Audio events (similar to Twitter Spaces / Clubhouse).
• Newsletters and LinkedIn Live (existing, underused by most).

What to do now

• Post to LinkedIn daily for 30 days and measure reach growth.
• Use collabs on every piece of content where possible.
• Engage actively on your business page — replies drive conversions.