Four KPIs to monitor for email campaigns
Joanna Wiebe
August 2, 2023
Email marketing
9
Conversion rate optimisation
6
- Four metrics cover the entire email funnel end to end.
- Open rate diagnoses subject lines; click-through rate diagnoses body copy.
- Average sales price reveals whether content drives high- or low-value buyers.
Business structure
YouTube
What a CP-575 letter is and how to get one
HR Party of One
August 1, 2023
Business structure
9
Banking and financial setup
6
Processes & SOPs
5
- Your EIN is the linchpin of your organisation's ability to run.
- Without a CP-575, you cannot open bank accounts or run payroll.
- Apply via Form SS-4 online or by mail; allow four to six weeks.
Community building
YouTube
EOS Integrator Masterclass: peer learning and community building
EOS Worldwide
July 31, 2023
Community building
7
Business operating systems
5
Management
5
- Peers in the room teach as much as the instructor does.
- Attendees proactively built community beyond the formal curriculum.
- Break-time conversations multiplied learning across dozens of integrators.
Inbound marketing is changing: three shifts reshaping ROI
Neil Patel
July 29, 2023
Growth hacking
8
AI tools & automation
6
- All channels get harder — the dollar-in, dollar-out test still applies
- Omni-channel congruence cuts refunds; creative equity deals beat standard influencer plays
- AI squeezes margins, lifting inbound ROI without extra spend
Business operating systems
YouTube
Getting on the same page as your visionary using EOS tools
EOS Worldwide
July 28, 2023
Business operating systems
10
Delegation
6
- A visionary wish list externalises ideas integrators can act on
- Delegate and Elevate clarifies role boundaries between integrator and visionary
- Brain dumps solve alignment problems in high-friction client engagements
How fake LinkedIn engagement pods work and the ethical alternative
Neil Patel
July 24, 2023
Social media
9
Growth hacking
6
- Buying 20+ aged LinkedIn accounts to fake viral post engagement
- Purchased accounts stop working after 3–6 months and must be rotated
- WhatsApp engagement pods get the same boost without fake accounts
Closing techniques
YouTube
Sales conversations follow a repeatable pattern, not instinct
KeyPersonOfInfluence
July 23, 2023
- Elite sales requires rehearsal — not natural talent or charm
- Six sequential stages every sale must move through to close
- Knowing your current stage lets you move faster without skipping steps
Business operating systems
YouTube
How Hot Dish Advertising achieved 30% annual revenue growth with EOS
EOS Worldwide
July 21, 2023
Business operating systems
9
Case studies
7
- 30% revenue growth every year since adopting EOS in 2019
- An external implementer identifies core issues you can't see yourself
- Accountability chart clarifies roles — distinct from a standard org chart
How leaders build great company culture through individual care
GaryVee
July 20, 2023
Culture building
9
Management
7
- You work for your employees — not the other way around
- Knowing each person's individual motivators is non-negotiable at any scale
- One bad-behaviour exception destroys meritocracy and kills culture
Automation & tools
YouTube
When to invest in a platform vs. ship something simple
Cameron Herold
July 19, 2023
Automation & tools
8
Management
6
- Freeze IT builds for 12 months; find 12 free solutions instead
- Simple tools that work beat complex integrated platforms
- Headcount is not a scalable fix — build leadership skills
How operations managers can advance to director and COO level
Cameron Herold
July 19, 2023
Management
9
Processes & SOPs
5
- Title inflation masks true level — scope and pay reveal the reality
- Read what your CEO reads to close the strategic thinking gap
- Top performers at every level still use coaches — so should you
Content marketing
YouTube
5 tips for researching blog content
Joanna Wiebe
July 19, 2023
Content marketing
8
Processes & SOPs
5
- Research is a continuous habit, not a pre-writing task.
- Clip one data point at a time to keep research reusable.
- Tags let you retrieve past research quickly, months later.
How to reduce wasted spend and improve Google Ads ROI
Neil Patel
July 17, 2023
Paid ads
8
Automation & tools
5
- Billions in ad spend is wasted due to poor campaign management
- A quality score of 7+ and a 4.76% CTR are realistic targets
- Free audit tool pinpoints exact waste and provides step-by-step fixes
Understanding the CEO-COO communication gap
Cameron Herold
July 16, 2023
Communication
9
Management
5
- Why a COO asking questions feels like conflict — but isn't
- Entrepreneurial CEOs and COOs have opposite cognitive wiring
- Adapt communication style, not personality, to supercharge the relationship
Pitching investors
YouTube
How to craft a memorable, specific elevator pitch
KeyPersonOfInfluence
July 16, 2023
Pitching investors
8
Niche selection
7
- Generic pitches score 2/10 — specificity makes you referable
- A five-part framework turns credentials into a memorable niche identity
- Owning a tight niche can build a multimillion-dollar business