Productized services as a foot-in-the-door with SaaS clients

Joanna Wiebe July 13, 2023

• SaaS companies actively buy productized services — fast starts beat long retainers
• A $9.97 audit almost always converts to a much bigger project
• Keep scope narrow: website audit or async email strategy session

Save time on marketing reports with SEMrush automation

Semrush July 12, 2023

• 43% of marketers hate reporting — SEMrush fixes that.
• Build once, schedule forever with automated report delivery.
• White-label and customise reports for clients or teams.

How to Write a Lead Nurturing Email in 5 Steps - Copyhackers

Joanna Wiebe July 12, 2023

Why BuzzFeed and Vice failed: build an audience, sell your own product

Neil Patel July 10, 2023

• Ad-dependent media can't compete with Google and Meta on margins.
• Media is the distribution channel — own the product you sell into it.
• A small high-value niche beats millions of low-monetisation followers.

Features vs benefits in copywriting: when to use each

Joanna Wiebe July 10, 2023

• Benefits sell outcomes; features just list specs.
• Steal benefit language directly from customer interviews.
• Switch to features only when prospects are ready to buy.

How Consumer Fusion scaled client intimacy using EOS

EOS Worldwide July 7, 2023

• Self-implementing EOS failed — a professional implementer made the difference
• The People Analyzer ensures every hire fits values and the right seat
• Structured meetings replaced 3-hour rants and eliminated cross-team silos

How to find copywriting clients by tapping your existing network

Joanna Wiebe July 7, 2023

• Start with your existing network: scan contacts for founders and business roles.
• Audit a contact's needs, then pitch why now is the right time.
• Use free 5 Day 5K Challenge or book Your First 1000 for fast revenue.

Five tips for getting SaaS emails approved by clients

Joanna Wiebe July 6, 2023

• Your client is the first approver — not the subscriber.
• A strict structural template governs most SaaS email layouts.
• Cut scary words and use wordplay to reduce friction and win approval.

How to convince resistant leaders that organizational evolution is necessary

Cameron Herold July 5, 2023

• 30 years of experience is often five years repeated with no growth
• Private lunches with blunt data points beat direct confrontation
• A tech-savvy junior hire can outperform a stagnant veteran leader

Speak last to get better team decisions

EOS Worldwide June 29, 2023

• Speaking first in meetings shuts down honest team input
• Ask others first, share your view last, then discuss
• Leader's voice shapes the room before anyone else speaks

Build Authority as a Personal Brand: Be the Spotlight, Not in It

KeyPersonOfInfluence June 25, 2023

• Clean every social platform — customers and employees will find them.
• Awards, live events, and third-party media compound authority over time.
• True influence means directing attention outward, not self-promoting.

What the best newsletter businesses teach about marketing funnels

Neil Patel June 22, 2023

• Agora earns $1B+/year selling newsletters — here's the real method
• One cheap purchase makes upselling dramatically easier than cold acquisition
• A $1 tripwire beats a free lead for lifetime customer value

SEMrush SEO Writing Assistant: create content that ranks

Semrush June 22, 2023

• Write for people and search engines at the same time.
• Built-in tone check keeps your voice consistent and on-brand.
• Plagiarism detection ensures every piece is unique.

How Instagram made $660M in 24 hours selling blue checkmarks

Neil Patel June 17, 2023

• 44 million badges sold in one day at $15/month each
• Status is a product — scarcity made the checkmark worth buying
• Copying at greater scale beats the first mover every time

How EOS helped Augeo scale from 50 to 128 people

EOS Worldwide June 16, 2023

• Organise around business needs, not around people.
• Level 10 meetings ended long, pointless meetings for good.
• Rebuilding all systems mid-hypergrowth requires a shared operating framework.