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Processes & SOPs

YouTube

Building a strong COO-CEO relationship in the first 90 days

Cameron Herold June 11, 2023


Processes & SOPs 9
Management 8
Long-term planning 6
  • Observe for 30 days — write everything down, change nothing.
  • Small, visible wins in month three build lasting credibility.
  • CEO trust grows through genuine friendship, not just alignment.

Resilience & grit

YouTube

Accountability and gratitude as the path to happiness

GaryVee May 30, 2023


Resilience & grit 9
Identity & self-belief 8
  • Blaming others keeps you powerless — accountability is the only lever you control
  • Billions lack clean water; most complaints reflect a perspective problem, not a real one
  • The odds of being alive at all are 400 trillion to one — act accordingly

Business operating systems

YouTube

How playbooks help founders balance vision and execution

KeyPersonOfInfluence May 30, 2023


Business operating systems 8
Growth hacking 6
  • Knee-jerk reactions fail; a playbook keeps execution consistent under stress.
  • A recognisable name in the business is a non-negotiable growth lever.
  • Running a team comes down to five A's: align, aware, assign, activities, assets.

Delegation

YouTube

How many direct reports a COO or CEO should have

Cameron Herold May 28, 2023


Delegation 9
Management 7
  • 11 direct reports as COO leaves no time to grow anyone
  • CEOs cap at five; COOs cap at seven or eight
  • Homogeneous teams are the exception — identical roles allow more reports

Sales systems & CRM

YouTube

Why world-class companies never stop their sales training

KeyPersonOfInfluence May 28, 2023


Sales systems & CRM 9
Closing techniques 7
  • Apple does 40 minutes of sales training every single shift
  • Even Google can't automate away its armies of salespeople
  • Every sale requires logic, emotion, and urgency — drop one and it fails

Data & analytics

YouTube

Analytics frameworks and tools for in-house marketing teams

Semrush May 23, 2023


Data & analytics 9
Automation & tools 6
  • Measure less data to get more results with the Small Data Framework
  • Prove analytics ROI before you spend with the payback calculator
  • Build live Looker Studio dashboards tied directly to your KPIs

Culture building

YouTube

How COOs should integrate people after acquisitions

Cameron Herold May 21, 2023


Culture building 9
Long-term planning 6
  • Lead with values and trust — never systems — when acquiring companies
  • A three-year brand migration keeps legacy employees from feeling erased
  • Informal off-sites build more real trust than structured team sessions

Processes & SOPs

YouTube

The four types of pay periods and which works best

HR Party of One May 16, 2023


Processes & SOPs 7
  • Bi-weekly beats semi-monthly for most teams — here's why
  • 26 vs 24 paychecks: the difference employers often overlook
  • Payroll schedules should be chosen deliberately, not inherited

Founder interviews

YouTube

Gary Vee and Snoop Dogg behind the scenes making a song

GaryVee May 10, 2023


Founder interviews 9
Motivation 6
  • A months-long secret collab between Gary Vee and Snoop Dogg revealed
  • Reframe Monday morning as Saturday — gratitude as default setting
  • People who work win; no excuses, no middle ground

Contracts & agreements

YouTube

Training repayment agreements: what employers need to know

HR Party of One May 9, 2023


Contracts & agreements 8
Compliance & regulation 7
Hiring & recruitment 5
  • TRAPs can backfire: they may hurt recruiting more than reduce turnover
  • Courts often won't enforce repayment if training was unnecessary or duplicated
  • Federal regulation is advancing — existing agreements could become void

Vision & mission

YouTube

How MN Custom Homes uses a Vivid Vision to align their team

Cameron Herold May 7, 2023


Vision & mission 9
Culture building 8
Processes & SOPs 6
  • A Vivid Vision is a dated, detailed picture of your company's future
  • Sharing it publicly turns stakeholders into active participants
  • Tech adoption and community impact treated as core business commitments

Branding

YouTube

How Teresa Boughey Became an Amazon Best-Seller with KPI Accelerator

KeyPersonOfInfluence May 1, 2023


Branding 7
Case studies 6
  • Publishing a book through KPI Accelerator can reach Amazon best-seller in a week.
  • Being one of 11 authors in a compiled book amplifies reach and credibility.
  • The programme builds community, focus, and connections beyond just the book.

Business operating systems

YouTube

How All Around grew revenue 68% and headcount 58% using EOS

EOS Worldwide April 28, 2023


Business operating systems 9
Case studies 6
  • Revenue up 68%, margins up 41% in four years
  • EOS replaced chaotic meetings with weekly accountability loops
  • Prioritising quarterly goals over three-year plans removed overwhelm

Content marketing

YouTube

A complete marketing strategy using platforms, audiences, and creative feedback

GaryVee April 22, 2023


Content marketing 9
Conversion rate optimisation 7
  • Build 40–50 hyper-specific audience cohorts, not three broad ones
  • Viral creative that over-indexes becomes your next brief automatically
  • Cohorts are an accordion — cut what fails, double down on truth

Delegation

YouTube

How leaders build loyalty by reversing ego and fear

GaryVee April 20, 2023


Delegation 8
Management 7
Resilience & grit 6
  • Caring about employees' needs more than your own drives loyalty.
  • Ego and fear of scale are the real blockers to growth.
  • Most entrepreneurs play not to lose — and cap their ceiling.
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