Cameron Herold

About this creator

Cameron Herold is known for COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Why they're in the library

Included for trusted guidance on COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Showing 387 digests for Cameron Herold.

Processes & SOPs

YouTube

Live coaching: scaling a multi-division events business past 30 people

Cameron Herold December 17, 2023


Processes & SOPs 9
Management 8
Pivoting 6
  • Shutting an entire division is sometimes the highest-ROI decision available.
  • The PETA factor: pain and energy costs matter as much as P&L.
  • Growing five to seven key people is what takes a company to the moon.

Hiring & recruitment

YouTube

How to cut sales team attrition with better hiring and onboarding

Cameron Herold December 13, 2023


Hiring & recruitment 9
Processes & SOPs 7
  • High sales attrition is caused by poor interviewing, not poor salespeople
  • Two weeks of structured onboarding beats throwing people into the fire
  • A 10-obstacle brainstorm turns a 20% failure-rate goal into a 20-point plan

Delegation

YouTube

Real estate growth strategies and operational efficiency coaching call

Cameron Herold December 11, 2023


Delegation 9
Processes & SOPs 8
Long-term planning 6
  • Seller carry deals unlock acquisitions when interest rates kill cash flow
  • Mid-level managers default to hiring; training them cuts headcount instead
  • External coaching is a distraction — coach your own team first

Delegation

YouTube

How a COO builds independent problem-solvers instead of answering questions

Cameron Herold December 4, 2023


Delegation 9
Management 7
  • Answering questions trains dependency — redirect them back every time
  • Grow people on two ladders: skills and confidence in parallel
  • Hiring more people is rarely the fix; self-direction is

Management

YouTube

How to build a personal brand while working inside a company

Cameron Herold December 3, 2023


Management 8
Branding 6
  • Visibility and public speaking can outweigh profit sharing as retention.
  • Title inflation means pay and scope must align, not just the label.
  • Handcraft retention for each key person — money is rarely enough.

Culture building

YouTube

Leading with Authenticity: Culture, COO Role, and Scaling People

Cameron Herold November 29, 2023


Culture building 9
Hiring & recruitment 8
Delegation 6
  • Genuine personal care for employees drives harder work than any incentive.
  • The COO is the brakes to the CEO's gas — hire one who handles what you can't.
  • Stop motivating people; hire self-motivated ones and reverse-engineer their goals.

Management

YouTube

Why your business feels hard: your team lacks basic management skills

Cameron Herold November 27, 2023


Management 9
Hiring & recruitment 6
  • 95% of managers have never been trained to interview
  • Untrained teams default to hiring as the fix for every problem
  • Email, meetings, delegation — fixable with training most skip

Hiring & recruitment

YouTube

How to build and retain a COO as your company scales

Cameron Herold November 26, 2023


Hiring & recruitment 8
Management 7
Scaling infrastructure 5
  • Most COOs hit a ceiling after two company doubles
  • A COO must be strong where the CEO is weak
  • Visible founder confidence keeps a COO from freezing under pressure

Business operating systems

YouTube

How CEOs balance entrepreneurial energy with vision, family, and business structure

Cameron Herold November 22, 2023


Business operating systems 9
Management 8
Resilience & grit 7
  • Bipolar traits and ADD are entrepreneur superpowers — if you manage the downside
  • Separate business units with their own vision or you'll lie to yourself about performance
  • Write a vivid vision for your marriage before scaling kills it

Hiring & recruitment

YouTube

Hiring the right COO for each stage of company growth

Cameron Herold November 20, 2023


Hiring & recruitment 9
Long-term planning 5
  • The COO who scales you to $100M can't take you to $450M.
  • Match the COO to your stage, not just their resume.
  • Two early-stage COO types: the partner and the confidant.

Hiring & recruitment

YouTube

How to define and hire the right COO for your business

Cameron Herold November 19, 2023


Hiring & recruitment 10
Delegation 8
Vision & mission 6
  • Hire for your exact weaknesses, not a generic COO template
  • Leaning three years into the future sharpens the brief dramatically
  • CEO and COO belong at the bottom of the org chart, not the top

Hiring & recruitment

YouTube

When to hire a COO — and when not to

Cameron Herold November 15, 2023


Hiring & recruitment 9
Outsourcing & delegation 5
  • Try an EA, functional heads, or fractional COO first
  • Only hire a COO when multiple functions are overflowing simultaneously
  • A bad COO hire costs $250k+ and triggers organisational upheaval

Management

YouTube

How companies must restructure leadership as they scale

Cameron Herold November 13, 2023


Management 9
Business operating systems 6
  • Managers who got you to 30 employees won't get you to 100
  • Co-founders hitting their ceiling need a new seat, not removal
  • Past 50 people, COOs must shift from tiebreaker to facilitator

SEO

YouTube

Hiring, culture fit, and building leadership systems at a 40-person agency

Cameron Herold November 12, 2023


SEO 9
Content marketing 8
Email marketing 6
  • Why cultural fit must outweigh skills when hiring senior outside leaders
  • Most founders have unknowingly run every interview wrong
  • Delegate everything — including to people who aren't ready yet

Culture building

YouTube

How to scale a virtual real estate brokerage: culture, recruiting, and retention

Cameron Herold November 8, 2023


Culture building 9
Hiring & recruitment 8
Management 7
  • Happy agents recruit agents — systems alone will never scale a brokerage.
  • A recruiting bonus must feel winnable at three houses a year, not eight.
  • CEO vulnerability energises a COO; it terrifies everyone else.

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