Cameron Herold
About this creator
Cameron Herold is known for COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.
Why they're in the library
Included for trusted guidance on COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.
Showing 387 digests for Cameron Herold.
How to prepare your company for recession: systems, hiring, and growth
Cameron Herold
January 29, 2024
Growth hacking
8
Hiring & recruitment
8
Long-term planning
6
When competitors cut marketing budgets, that's when you spend more.
Women drive 85% of buying decisions and share referrals far more than men.
Founders who don't follow their own systems lose employee trust fast.
Why CEOs and COOs think differently and how to bridge the gap
Cameron Herold
January 24, 2024
Communication
8
Management
6
CEOs start now; COOs build systems first — opposite wiring by design
COOs must deliver sound bites, not detail dumps, to their CEO
CEOs should create space for questions before pushing COOs into action
Hiring & recruitment
YouTube
Hiring a second-in-command: when, who, and how to get it right
Cameron Herold
January 17, 2024
Hiring & recruitment
10
Long-term planning
6
The $10M–$30M mark is when every CEO needs a second-in-command.
Hire people who have done the job — not just those who know how.
Job postings should repel 50% of readers to attract the right 50%.
Caring for people and balancing roles drives business success
Cameron Herold
January 15, 2024
Culture building
8
Work-life balance
7
Management
6
Employees go through walls for leaders who genuinely care about them
The COO's job is to excel where the CEO is weakest
Your kids' description of you is the real measure of success
Entrepreneurship as a mindset, not a trend: Cameron Herold's origin story
Cameron Herold
January 14, 2024
Origin stories
9
Identity & self-belief
7
Entrepreneurs were vilified before the dot-com era made it cool
Herold's family taught that freedom over time beats chasing money
ADHD made school brutal — but wired him perfectly for entrepreneurship
Hiring & recruitment
YouTube
Hiring a COO: how to find the right second in command
Cameron Herold
January 10, 2024
Hiring & recruitment
9
Processes & SOPs
6
Management
5
The COO role is defined entirely by what the CEO lacks
Hiring on pedigree without culture fit ends in costly misfires
A structured 90-day observe-then-act onboarding prevents early mistakes
How to keep a delegating CEO engaged without disrupting what works
Cameron Herold
January 8, 2024
Management
8
Processes & SOPs
5
Bored CEOs who've delegated well start sabotaging what works
Fixed quarterly projects give CEOs purpose without operational interference
Structured skip-level meetings keep CEOs engaged and informed
The marketing rule of 27: why repetition drives buying decisions
Cameron Herold
January 7, 2024
Paid ads
8
Conversion rate optimisation
6
Prospects only register one in three impressions — so hit them 27 times.
You're more tired of your marketing than your audience ever will be.
Remarketing ads are the lowest-cost way to stack those 27 touchpoints.
Cash flow management
YouTube
How COOs should approach budgets and cuts
Cameron Herold
January 3, 2024
Cash flow management
8
Processes & SOPs
6
Zero-based budgeting forces teams to justify every project quarterly.
Cut bottom 10% of performers without replacing them and still scale.
Default to no — say yes less often than you say no.
How COOs can avoid burnout through delegation and boundaries
Cameron Herold
January 1, 2024
Delegation
9
Work-life balance
7
You will never finish your to-do list — stop trying.
Delegate everything except genius to grow your team.
Hard cap at 50 hours; no nights, no weekends.
Identity & self-belief
YouTube
How to secure your COO role and stay confident
Cameron Herold
December 31, 2023
Identity & self-belief
9
Management
6
You're the only person the CEO truly trusts to say no.
Peer groups dissolve imposter syndrome — everyone feels like the outsider.
Your skills must grow as fast as the company or you're at risk.
Company culture survives remote work — physical offices were never the point
Cameron Herold
December 27, 2023
Culture building
9
Vision & mission
6
The physical office accounts for just 5–15% of company culture.
Core values only count if you're willing to fire people who break them.
A BHAG, vivid vision, and core purpose lock culture in place remotely.
Cash flow management
YouTube
Five founder lessons on cash, burnout, and conflict
Cameron Herold
December 25, 2023
Cash flow management
9
Work-life balance
7
Resilience & grit
5
Borrow before you need it — banks won't lend when you do
Seasonal revenue gaps can force founders to mortgage their homes
Arguing to be right instead of to solve problems never helps
Why year-end bonuses are the wrong way to reward employees
Cameron Herold
December 20, 2023
Management
9
Unit economics
5
Bonuses reward expected performance — that's what salaries are for.
Index every employee's base pay to inflation, every year.
Bigger raises signal more responsibility and autonomy, not gratitude.
Productivity & habits
YouTube
Five hard lessons from building a high-growth company
Cameron Herold
December 18, 2023
Productivity & habits
9
Delegation
8
Processes & SOPs
6
Working at 80% pace outperforms full-speed — always.
Boundaries force delegation; overwork just avoids relational pain.
Train people by letting them watch you work, not in separate sessions.