Cameron Herold

About this creator

Cameron Herold is known for COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Why they're in the library

Included for trusted guidance on COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.

Showing 387 digests for Cameron Herold.

Hiring & recruitment

YouTube

Why even top executive hires fail without proper onboarding and fit

Cameron Herold March 23, 2024


Hiring & recruitment 9
Culture building 6
  • Abdicating instead of delegating turned a star hire into a failure
  • The right COO depends on company stage, not just credentials
  • Most founders have never been trained in the basics of hiring

Founder interviews

YouTube

How entrepreneurial identity, peer communities, and servant leadership drive long-term success

Cameron Herold March 17, 2024


Founder interviews 9
Culture building 6
Identity & self-belief 5
  • Investing $500k in masterminds returned 10X — here's why
  • The COO role is whatever the CEO can't or won't do
  • Caring about employees as humans outperforms every retention tactic

Vision & mission

YouTube

How to write and roll out a Vivid Vision for your company

Cameron Herold March 13, 2024


Vision & mission 9
Culture building 6
Long-term planning 5
  • Why a one-sentence vision statement will never align your team
  • Three years is the only horizon that creates real momentum
  • Roll out to leadership first, customers last — order matters

PR & media

YouTube

Turning earned media into compounding growth with the digital trifecta

Cameron Herold March 10, 2024


PR & media 9
Paid ads 6
Content marketing 5
  • 50 podcast appearances mean nothing without a resharing system
  • Reshare every press hit 3–4 times a year — audiences forget
  • Paid retargeting turns your press page into a social proof engine

Culture building

YouTube

How genuine employee care drives productivity and company growth

Cameron Herold March 8, 2024


Culture building 9
Remote teams 6
  • Happy employees accept more work without burning out or pushing back
  • A fully remote company built elite culture years before COVID by ignoring physical space
  • Knowing someone's dreams matters more than knowing their birthday

Management

YouTube

Seven skills every effective COO must have

Cameron Herold March 6, 2024


Management 9
Delegation 6
  • The right COO depends entirely on who the CEO is.
  • People skills — conflict, coaching, collaboration — are non-negotiable.
  • CEO must invest in the relationship like a marriage, not a role.

Management

YouTube

How to run multiple companies without stealing from each

Cameron Herold March 3, 2024


Management 9
Processes & SOPs 7
Cash flow management 5
  • Each company needs its own team and budget before you step back.
  • Two or three visible metrics per function; the rest stay hidden.
  • Leaders who speak last get better ideas from their teams.

Unit economics

YouTube

Marketing agencies should work on full commission, not retainers

Cameron Herold February 28, 2024


Unit economics 8
Influencer & partnerships 7
Business models 5
  • If an agency won't work on commission, it can't prove ROI
  • All risk stays with the client when retainers are involved
  • Commission-only agencies exist — finding one is a win

Culture building

YouTube

Employee obsession as the real driver of business growth

Cameron Herold February 26, 2024


Culture building 9
Management 8
Delegation 6
  • Employee happiness outranks customers and revenue as your top priority
  • Flip the org chart: CEO at bottom, frontline staff at top
  • CEO's real title is chief energising officer, not executive officer

Management

YouTube

Live coaching session: scaling a multi-market engineering firm

Cameron Herold February 21, 2024


Management 9
Outsourcing & delegation 8
Long-term planning 7
  • Acquire baby boomer-owned firms by removing earn-outs, not negotiating price
  • Your data and IP may be worth more than your engineering services
  • Briefing recruiters for days, not minutes, is what gets results

Management

YouTube

How to onboard a COO: the 90-day framework

Cameron Herold February 18, 2024


Management 9
Processes & SOPs 7
Hiring & recruitment 5
  • Acting before 60 days is almost always a costly mistake.
  • The CEO must share a vivid vision or the COO can't execute.
  • A personal operating manual eliminates ambiguity about how to work with the COO.

Hiring & recruitment

YouTube

Why every visionary CEO needs a COO as their operational counterpart

Cameron Herold February 14, 2024


Hiring & recruitment 9
Management 8
  • 80% of CEO time is spent on draining tasks a COO should own
  • A well-hired COO returns 5–10x through freed CEO capacity
  • CEOs and COOs have opposite personality profiles — that gap is the point

Hiring & recruitment

YouTube

How to hire, support, and transition a COO at each growth stage

Cameron Herold February 11, 2024


Hiring & recruitment 9
Management 7
AI tools & automation 5
  • Most COOs can only sustain two company doubles before hitting their ceiling.
  • Pay for the actual role scope — not the aspirational title you post.
  • When the fit expires, a clean exit beats a demotion almost every time.

Hiring & recruitment

YouTube

How to attract top talent with polarizing job postings and vivid vision

Cameron Herold February 7, 2024


Hiring & recruitment 9
Culture building 8
Processes & SOPs 6
  • Require a video application to cut 200 resumes down to 9
  • A vivid vision makes culture a self-selecting hiring magnet
  • Core values only work if breaking them is a fireable offense

Hiring & recruitment

YouTube

How to hire a COO: scorecard, search, and interview process

Cameron Herold January 31, 2024


Hiring & recruitment 10
Processes & SOPs 6
Pricing strategy 5
  • Wrong COO hire costs up to 15x their annual salary
  • Top candidates are employed — you have to poach them
  • Know everything about your hire before day one, or you interviewed badly

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