Semrush
About this creator
Semrush publishes practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.
Why they're in the library
Included for practical education on practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.
Showing 155 digests for Semrush.
When to DIY vs outsource your digital marketing
Semrush
January 12, 2023
Growth hacking
9
Outsourcing & delegation
6
Consistency gaps, not lack of budget, are the main outsourcing trigger.
Learn a channel before hiring — ignorance lets agencies fleece you.
Email stays in house; search and social are outsourcing-friendly.
Social media strategy for small businesses: platforms, content, and growth
Semrush
January 5, 2023
Social media
10
Content marketing
8
Growth hacking
6
Each platform has a distinct purpose — treat them differently, not as one broadcast channel
Start with a tweet: free, text-only, copy-paste to Facebook for instant two platforms
Let followers create content for you — repost, DM, offer free product for reviews
Content marketing
YouTube
SEO lessons and predictions for 2023 from Brian Dean
Semrush
December 28, 2022
Content marketing
8
SEO
7
Scaling content requires a team, not just a prolific solo writer
Google's helpful content crackdown on thin, regurgitated content will intensify
A coach accelerates skill growth far faster than solo repetition
From accountant to global marketing head at TikTok: three career tips
Semrush
December 21, 2022
Case studies
8
Career development
6
Why a clear personal 'why' is the only sustainable career engine
A cold LinkedIn DM and a presentation landed a job with no open roles
Weak network ties — not close friends — unlock the best opportunities
Content marketing
YouTube
Semrush overview: what the platform does and how to get started
Semrush
December 20, 2022
Content marketing
10
AI tools & automation
10
Automation & tools
6
50+ tools covering SEO, content, backlinks, and rank tracking in one place
Fix technical site issues before investing in content or links
Find exact keyword gaps where competitors rank but you don't
How to motivate SMB employees without relying on money
Semrush
December 14, 2022
Culture building
9
Motivation
6
Vision & mission
5
Money motivation causes burnout, inconsistency, and unsustainable costs
Gratitude and small gifts often outperform bonuses in lasting impact
Specific goals — not vague values — are what retain top talent
Content marketing
YouTube
TikTok SEO: how to rank on TikTok and what it means for search
Semrush
December 8, 2022
Content marketing
10
AI tools & automation
10
MVP & prototyping
9
TikTok reads your video visuals, audio, and sounds — not just hashtags
Engagement beats optimisation everywhere except active search
Authentic one-take content outperforms polished production on TikTok ads
Hiring & recruitment
YouTube
Hiring for culture and growth mindset in early-stage startups
Semrush
December 1, 2022
Hiring & recruitment
9
Culture building
8
Outsourcing & delegation
6
One bad cultural hire in five can poison the whole team.
Enthusiasm and brand passion outperform credentials for early hires.
Keep your biggest growth drivers in-house; outsource only commodity work.
Competitive analysis
YouTube
Avoiding common small business mistakes: validation, competition, and growth
Semrush
November 29, 2022
Competitive analysis
9
MVP & prototyping
7
Growth hacking
7
Why validating with real money beats any focus group or survey
Different beats better — how to stand out when products seem identical
Own your audience: why one platform dependency can take you to zero
Content marketing
YouTube
Bottom-of-funnel content strategy that drives conversions, not just traffic
Semrush
November 18, 2022
Content marketing
9
Conversion rate optimisation
9
SEO
8
Low-volume keywords can convert at 4–10%, matching landing pages
Selling inside blog posts outperforms purely informational content
Start bottom-of-funnel first; top-of-funnel early means years of zero traffic
SEO in 2022: staying visible across a multi-channel search landscape
Semrush
November 10, 2022
SEO
10
Content marketing
6
SEO compounds — publish months early or wait a full year to rank.
Small business owners outrank big brands by knowing their subject.
Basic heading structure feeds featured snippets, voice, and people-also-ask.
Five paid traffic strategies that stretch a small ad budget
Semrush
November 8, 2022
Paid ads
9
Conversion rate optimisation
6
Facebook lead ads cut cost by keeping opt-ins on-platform
Retarget 3-second video viewers for cheap, warm conversions
Spotify local ads reach listeners for one to two cents each
Five essential GA4 setup steps for content marketers
Semrush
November 7, 2022
Data & analytics
9
Processes & SOPs
6
Enhanced measurement adds scroll, video, and download tracking in one click.
Custom events are required before you can track any site conversions.
New custom events take 24 hours to appear — set conversions the next day.
Free social media marketing strategies for bootstrapped founders
Semrush
November 3, 2022
Earliest platform adopters capture growth before oversaturation sets in
Podcast guesting borrows an established audience's trust instantly
3-to-1 value-to-sales ratio converts followers without burning them
Email marketing fundamentals that generate a 42x return
Semrush
October 27, 2022
Email marketing
9
Copywriting
6
Email returns $42 per $1 — if your list stays healthy
Plain, conversational emails outperform designed promotional ones
Prune inactive subscribers or spam filters penalise your whole list