Semrush
About this creator
Semrush publishes practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.
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Included for practical education on practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.
Showing 155 digests for Semrush.
How Google's algorithm updates shape content and link strategy
Semrush
November 7, 2023
SEO
9
Content marketing
6
Every major Google update punishes shortcuts — quality is the only durable play
Author credentials and EAT signals now directly affect your rankings
One spotlight test reveals whether any backlink will survive the next update
How Google SERPs work and what drives click potential
Semrush
October 31, 2023
SEO
9
Conversion rate optimisation
6
Google's SERP layout shifts entirely based on query intent
Click potential, not search volume, reveals true keyword opportunity
Semrush Keyword Manager shows both metrics side-by-side per country
Four hands-on strategies for building high-quality backlinks
Semrush
October 26, 2023
SEO
9
Content marketing
6
Unlinked brand mentions are easy wins most SEOs ignore
HARO can land links from the NYT or Business Insider
Client relationships are an untapped source of quality backlinks
Semrush seven-step workflow for small business SEO growth
Semrush
October 24, 2023
SEO
9
Content marketing
6
Automation & tools
5
Small bakery outranked Yelp and grew sales 15% in six months
Filter keyword difficulty under 50 to find the easiest ranking wins
One dashboard updates your business info across 70+ directories
Ecommerce SEO: how to drive organic traffic to your online store
Semrush
October 19, 2023
SEO
9
Content marketing
6
Organic traffic beats paid — but only with deliberate keyword intent matching
Three-level site architecture determines how search engines index your store
Blog content captures buyers before they know what they want to buy
How to use Semrush to grow your online visibility
Semrush
October 18, 2023
SEO
9
Content marketing
7
Automation & tools
5
Filter page-2 keywords by difficulty to find the fastest ranking wins
Keyword intent determines whether traffic you attract will actually buy
One platform covers SEO, content, backlinks, technical audits, and social
Five steps to launch an email marketing campaign
Semrush
September 14, 2023
Email marketing
9
Content marketing
6
Automation & tools
5
Why skipping goal-setting is the most common email marketing mistake
How to choose an ESP that scales with your list, not just today
Auditing campaigns at least yearly prevents subscriber churn from stale content
Conversion rate optimisation
YouTube
Website conversion optimisation for agency lead generation
Semrush
August 30, 2023
Conversion rate optimisation
9
SEO
7
Copywriting
6
Fix the contact page first — specificity and response commitments lift conversions immediately
Unsupported marketing claims kill trust; 72% of homepages carry zero evidence
AI personas and qualitative research let you write copy that reads visitors' minds
Lead generation fundamentals: qualify leads and build campaigns
Semrush
August 9, 2023
Only 25% of marketing leads are sales-ready — score the rest out.
Build a buyer persona before any campaign or scoring system.
Nine concrete steps to launch a lead generation campaign from scratch.
CAC and LTV: the two metrics that drive sustainable business growth
Semrush
August 1, 2023
Unit economics
10
Growth hacking
7
Retention & loyalty
6
CAC has risen 60% in five years — and will keep rising.
Segment customers by LTV to target high-value lookalikes in ads.
Low CAC plus high LTV is the only formula for lasting profit.
Automation & tools
YouTube
Save time on marketing reports with SEMrush automation
Semrush
July 12, 2023
Automation & tools
8
Content marketing
5
43% of marketers hate reporting — SEMrush fixes that.
Build once, schedule forever with automated report delivery.
White-label and customise reports for clients or teams.
Content marketing
YouTube
Content marketing strategy for small businesses: research, create, distribute
Semrush
June 27, 2023
Content marketing
9
SEO
6
Strategy sets intent; tactics without strategy are wasted effort
One well-researched piece of content can drive ROI for years
Distribute actively — publishing alone is not enough
SEMrush SEO Writing Assistant: create content that ranks
Semrush
June 22, 2023
SEO
8
Copywriting
7
AI tools & automation
6
Write for people and search engines at the same time.
Built-in tone check keeps your voice consistent and on-brand.
Plagiarism detection ensures every piece is unique.
Content marketing
YouTube
B2B content marketing: seven techniques to drive leads and revenue
Semrush
June 20, 2023
Content marketing
10
SEO
8
Sales systems & CRM
6
B2B buyers need content to navigate longer, multi-stakeholder decisions
Seven channels from SEO to video cover awareness through close
Repurpose one asset across formats to multiply reach without extra budget
Content marketing
YouTube
How to build a full-year content marketing plan in 30 minutes
Semrush
June 13, 2023
Content marketing
9
SEO
7
Social media
6
Every piece of content needs a defined intent before creation.
Map keywords across top, middle, and bottom of funnel first.
Ten reusable content types that fill an annual calendar fast.