KeyPersonOfInfluence
About this creator
Daniel Priestley focuses on entrepreneurship, positioning, and commercial strategy, helping founders turn expertise into scalable market authority.
Why they're in the library
Included for practical guidance on entrepreneurship, positioning, and commercial strategy, helping founders turn expertise into scalable market authority.
Showing 175 digests for KeyPersonOfInfluence.
Build Authority as a Personal Brand: Be the Spotlight, Not in It
KeyPersonOfInfluence
June 25, 2023
Branding
9
Public speaking
6
Clean every social platform — customers and employees will find them.
Awards, live events, and third-party media compound authority over time.
True influence means directing attention outward, not self-promoting.
Hiring & recruitment
YouTube
How to Build a Perfect Team Using Military Structure
KeyPersonOfInfluence
June 15, 2023
Hiring & recruitment
9
Processes & SOPs
7
Team size follows military stages: 2, 4, then 8 people.
Each stage targets a revenue milestone up to six-figure profit.
The business must earn profit beyond what individuals take home.
How to use partnerships to access resources you don't own
KeyPersonOfInfluence
June 4, 2023
Business models
9
Outsourcing & delegation
7
Fundraising & VC
5
Advisory board of three PhDs for £12k beats a £90k degree
Structuring deals is the only thing that unlocks partnerships
Brand, product, distribution: partner for each instead of building all
Business operating systems
YouTube
How playbooks help founders balance vision and execution
KeyPersonOfInfluence
May 30, 2023
Business operating systems
8
Growth hacking
6
Knee-jerk reactions fail; a playbook keeps execution consistent under stress.
A recognisable name in the business is a non-negotiable growth lever.
Running a team comes down to five A's: align, aware, assign, activities, assets.
How to become the go-to brand in your industry and get oversubscribed
KeyPersonOfInfluence
May 29, 2023
Vision & mission
9
Branding
8
Prospecting & outreach
6
Own a 'destination' idea your competitors can't copy or commoditise
All business friction traces back to a missing asset, not a sales problem
The magic triangle: borrow trust, value, and reach from strategic partners
Sales systems & CRM
YouTube
Why world-class companies never stop their sales training
KeyPersonOfInfluence
May 28, 2023
Sales systems & CRM
9
Closing techniques
7
Apple does 40 minutes of sales training every single shift
Even Google can't automate away its armies of salespeople
Every sale requires logic, emotion, and urgency — drop one and it fails
Five principles for becoming oversubscribed in business
KeyPersonOfInfluence
May 9, 2023
Business models
9
Prospecting & outreach
8
Growth hacking
7
Profit goes to oversubscribed businesses, not the hardest-working ones.
Collect signals of interest before asking for sales — waiting lists beat pitches.
Run three simultaneous campaigns: 7-11-4 online, quarterly spotlight, weekly LAPS.
How Teresa Boughey Became an Amazon Best-Seller with KPI Accelerator
KeyPersonOfInfluence
May 1, 2023
Branding
7
Case studies
6
Publishing a book through KPI Accelerator can reach Amazon best-seller in a week.
Being one of 11 authors in a compiled book amplifies reach and credibility.
The programme builds community, focus, and connections beyond just the book.
Founder interviews
YouTube
How disruption creates opportunity: lessons for new graduates
KeyPersonOfInfluence
August 16, 2022
Founder interviews
10
Resilience & grit
8
Every major crisis in Priestley's career created better conditions than before.
Inflation means too much money chasing too few goods — your window to act.
Baby boomers want to mentor, invest, and hand off opportunities right now.
Building partnerships and customer experience to grow a business
KeyPersonOfInfluence
August 10, 2022
Case studies
10
Customer experience
8
Prospecting & outreach
6
Five-star Google reviews are output of a system, not a marketing tactic
How to land Ferrari as a partner starting from BMW
Surprise and delight are different — only surprise drives incontestable loyalty
AI tools & automation
YouTube
How Karl Schwantes built partnerships with Ferrari, BMW, and major media
KeyPersonOfInfluence
August 9, 2022
AI tools & automation
10
Business models
8
Feature prioritisation
6
Customer experience obsession became a high-profile partnership strategy
A book launch generated over $100,000 in direct revenue
Five Cs framework: a repeatable architecture for building partnerships
How Sophie Milliken built influence through books, awards, and visibility
KeyPersonOfInfluence
June 23, 2022
Case studies
10
Branding
8
Prospecting & outreach
6
Book launches directly generated TEDx invitations and a media column.
Awards strategy evolved to winning prizes with clients, locking in renewals.
Consistent monthly profile activity compounds into inbound opportunities finding you.
One-page marketing plan framework for small business growth
KeyPersonOfInfluence
May 25, 2022
Branding
9
Niche selection
8
SEO
5
The best marketer wins — not the best product or service.
Niche down to an inch wide, mile deep to attract premium clients.
Most revenue is made after the sale, not at conversion.
Grow by Acquisition: Fund, Buy, Consolidate, and Exit
KeyPersonOfInfluence
May 12, 2022
Business models
9
Fundraising & VC
8
Founder interviews
6
Female founders get under 1% of UK VC despite 5% of pitches.
Buy at 3.5x EBITDA, integrate at 7x — instant multiple arbitrage.
Good governance alone can double your exit valuation.
Founder interviews
YouTube
Grow your business through acquisition: David Horne on funding and diversity
KeyPersonOfInfluence
May 12, 2022
Founder interviews
9
Fundraising & VC
7
Acquire businesses to multiply value, not just sell more
Four-part model: fund, acquire, consolidate, exit
Most funding flows to white males — Horne wants that changed