Cameron Herold
About this creator
Cameron Herold is known for COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.
Why they're in the library
Included for trusted guidance on COO leadership frameworks, meeting discipline, and practical operating systems that help growing companies scale with more clarity and execution rigor.
Showing 387 digests for Cameron Herold.
Hiring & recruitment
YouTube
How to hire a COO: recruiting, interviewing, and onboarding your second in command
Cameron Herold
April 19, 2025
Hiring & recruitment
10
Management
6
Wrong COO hire costs 15x their annual salary — do the work upfront
Top candidates aren't looking; you have to poach them deliberately
TORC reference method separates A-players from those who run
Resilience & grit
YouTube
Why entrepreneurs must learn to fail repeatedly
Cameron Herold
April 14, 2025
A-students struggle most with failure — they have zero practice.
Tenacity means dog-like drive to get around any obstacle.
'No' is never final — just an obstacle you haven't pushed through yet.
Stop waiting for perfect: take the shot and build momentum
Cameron Herold
April 12, 2025
Perfectionism causes fewer shots taken, not better outcomes
A four-question filter lets managers decide without approval
Momentum compounds — inaction guarantees a 100% miss rate
Retention & loyalty
YouTube
Word of mouth growth through customer obsession and Net Promoter Score
Cameron Herold
April 7, 2025
Retention & loyalty
8
Growth hacking
6
Community building
5
Zero marketing spend is possible when customers recruit for you
NPS above 85 is the threshold that drives genuine word of mouth
One follow-up question after NPS turns data into loyalty improvements
Your mindset, not the economy, determines business growth
Cameron Herold
March 31, 2025
Motivation
8
Resilience & grit
6
Blaming the economy is itself what shrinks your business.
Trilions circulate even in recessions — the opportunity is there.
A 10-block marketing push turned around restaurants during the 2008 crisis.
Customer discovery
YouTube
When to listen to customers and when to ignore them
Cameron Herold
March 29, 2025
Customer discovery
8
Customer experience
7
Objection handling
5
Absorbing customer complaints — even lies — keeps business energy positive
Individual feature requests complicate products without serving the full market
A leader's core job is to say no more often than yes
Reverse engineering your future: a COO's visualisation technique
Cameron Herold
March 24, 2025
Goal setting
9
Processes & SOPs
6
Delegation
5
Define 'finished' before you start, then work backwards to get there.
Delegation starts with visualising the outcome, not doing the work.
A shared $100M mental image delivered $106M at 1-800-GOT-JUNK.
What CEOs should actually do when the business runs itself
Cameron Herold
March 22, 2025
Management
9
Processes & SOPs
7
Content marketing
6
Your real job is thinking 4–10 years out, not solving today's problems.
Care more about employees' dreams than the business — they'll go through walls for you.
Bonuses de-motivate A players; replace them with fair pay and real vacation.
Target fewer customers better to grow faster
Cameron Herold
March 17, 2025
Growth hacking
9
Prospecting & outreach
8
PR & media
7
A, B, C leads waste time — only chase customers who close fast.
Targets need 27+ impressions; your team is sick of marketing they've barely seen.
Five story templates generated 5,200 press placements at 1-800-GOT-JUNK.
Leadership skills that transcend technology and trends
Cameron Herold
March 15, 2025
Management
9
Hiring & recruitment
6
Processes & SOPs
5
13 leadership skills every employee should be trained and certified in
One skill per quarter beats cramming; certifications unlock promotions
Situational leadership: match your style to each person's skill and commitment
How COOs stay aligned, delegate well, and grow their organisations
Cameron Herold
March 10, 2025
Delegation
9
Outsourcing & delegation
7
Management
6
Present disagreements to be heard, not to win.
Set time and money ceilings on every delegation — or scope explodes.
A fully delegated plate creates space for higher-leverage, strategic work.
AI tools & automation
YouTube
Using AI and lean hiring to grow profit without chasing revenue
Cameron Herold
March 8, 2025
AI tools & automation
8
Unit economics
8
Management
7
Cutting COGS 10% can triple net profit at the same revenue
Employees using AI will replace those who don't — start daily demos
Offshore A-players cost 65% less and outperform larger local teams
Hiring & recruitment
YouTube
When to hire a COO — and cheaper alternatives first
Cameron Herold
March 3, 2025
Hiring & recruitment
9
Outsourcing & delegation
7
Most CEOs need an EA or functional head, not a COO
Fractional COOs let small businesses scale without full-time cost
A COO hire must return 2–4x salary or it's not worth it
Identity & self-belief
YouTube
ADHD as entrepreneurial superpower: reframing attention differences
Cameron Herold
March 1, 2025
Identity & self-belief
9
Productivity & habits
8
Wide-angle attention is exactly what running a business requires
School's confidence damage outlasts any actual skill deficit
Pomodoro sprints and priority lists turn scattered focus into output
Hiring & recruitment
YouTube
When and why to hire a COO: a practical guide for CEOs
Cameron Herold
February 24, 2025
Hiring & recruitment
9
Identity & self-belief
6
Long-term planning
5
Self-knowledge about energy-draining tasks drives the right COO hire.
The CEO's real job is projecting energy — not running operations.
A good COO is also a trusted partner in an inherently lonely role.