Your mindset, not the economy, determines business growth

Executive overview

Business struggles are rarely caused by the economy — money keeps circulating even in downturns. Obsessing over negative news contracts your business; focusing on goals, culture, and people expands it.

Your income is a function of your mindset, not market conditions.

Where focus goes, results follow

  • Worrying about the economy creates negative energy that restricts growth.
  • Focusing on vivid vision, culture, and people skills drives momentum.
  • Blame and fear constrict — they don't explain poor performance, they cause it.

The restaurant turnaround during the 2008 financial crisis

  • A Vancouver restaurant owner blamed a tax, tighter drink-drive limits, and the recession for slow sales.
  • His team was doing almost no local marketing.
  • Deploying staff to market within a 10-block radius of each location reversed the decline.
  • Over three months, during one of the worst financial crises, the restaurants boomed.

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