What conversion copywriting actually means and why it matters
Joanna Wiebe
August 31, 2025
Copywriting
9
Conversion rate optimisation
6
Closing techniques
5
- Copy is measured only on whether the prospect converts.
- Mass advertising buried sales-focused copy for 50 years.
- Data about your prospect comes first; creativity comes last.
Voice of customer data is the foundation of converting copy
Joanna Wiebe
August 30, 2025
Copywriting
9
Customer discovery
6
- Your best-converting messages live in customer words, not your head
- What customers say sets message order; how they say it sets the copy
- One round of VOC research fuels sales pages, emails, and ads
Four daily focus areas every COO must master
Cameron Herold
August 23, 2025
Management
9
Processes & SOPs
7
Delegation
6
- Rate every project green, yellow, or red — daily.
- Know the top three metrics for every business area cold.
- Delegate 80% of your tasks; spend the time growing people.
Strategic planning requires two separate teams and two separate activities
Scaling Up with Verne Harnish
August 22, 2025
Management
9
Business operating systems
7
- Strategic planning is two activities, not one — most teams get this wrong
- CEO sets strategy in hour one, then leaves the room
- The Jobs/Cook split: one strategist, one orchestrator
Three COO mistakes that cost companies millions of dollars
Cameron Herold
August 16, 2025
Management
8
Outsourcing & delegation
6
- Weekly CEO-COO off-site time is non-negotiable for alignment.
- CEOs meddle in operations when they lack clear goals and projects.
- Weak hiring and leadership development creates bloat that ends COO careers.
Outpace: how a coaching firm helps CEOs achieve consistent growth
Rick Fawcett - Expert EOS Implementer
August 15, 2025
Management
8
Business operating systems
7
- 82% of clients hit their best-ever year — repeatedly, not once.
- AI tracks progress weekly to improve coaches, not just clients.
- Leadership development extends free coaching to middle managers.
Founder interviews
YouTube
The Science of Scaling: channel trailer and show overview
The Science of Scaling
August 13, 2025
Founder interviews
8
Prospecting & outreach
6
- Three distinct shows covering sales, founders, and embedded reporting
- Producer joins a sales team on day one with zero experience
- Raw, unscripted look at what high-growth building actually looks like
Productivity & habits
YouTube
Use August's slow season to outwork everyone around you
GaryVee
July 29, 2025
- August is when everyone slows down — the gap is yours to exploit.
- Triple your hustle in the 31 days others spend at the pool.
- The month you grind while others rest sets your year's trajectory.
Why writing a book builds authority and how to prioritise your work
Cameron Herold
July 28, 2025
Vision & mission
8
Management
6
PR & media
5
- A book is a leverage tool, not a passion project
- Core purpose should filter every client and commitment you take on
- Employee happiness outranks customer satisfaction and profit
Why franchising usually destroys exit value compared to corporate growth
Cameron Herold
July 26, 2025
Business models
9
Exit strategy
8
- Franchise royalty revenue is worth far less at exit than corporate revenue.
- Jiffy Lube's 600 franchises sold for the same as 60 corporate locations would have.
- Before franchising, spend 30 minutes building the case against it.
Solo founders don't need a co-founder — they need each other
Solo Founders
July 24, 2025
Case studies
8
Resilience & grit
6
- Stop co-founder dating — just start building
- Living with solo founders replaces co-founder accountability
- Less than 1% acceptance; described as family, not factory
AI strategy & adoption
YouTube
AI agents as named org chart members, not tools
Cameron Herold
July 21, 2025
AI strategy & adoption
9
Management
6
- Treat AI agents like named direct reports, not tools
- In three years, org charts will list AI agents alongside humans
- 14% of South Korea's labour force is already robots
The 3-year vivid vision: a blueprint for business alignment
Cameron Herold
July 19, 2025
Vision & mission
9
Culture building
6
- Employees don't have bad ideas — they just can't read your mind
- Write your company's future as if it already happened, not as goals
- The one alignment tool missing from every major operating system
Identity & self-belief
YouTube
15 money truths school never taught you about getting rich
Dan Martell
July 15, 2025
Identity & self-belief
8
Business models
7
- Leverage beats labour — code, content, and capital outperform raw effort.
- Speed and results matter far more than credentials or perfection.
- Build a life you never need to retire from by integrating work and enjoyment.
Resilience & grit
YouTube
Gut instinct, tenacity, and pivoting when your business hits the wall
Cameron Herold
July 12, 2025
Resilience & grit
9
Pivoting
7
Cash flow management
6
- A $420k tax surprise cleared in six weeks using three levers
- Tenacity, not logic, separates founders who survive from those who quit
- Entrepreneurial skills transfer — a failed business is not a failed founder